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FLEXO Magazine : July 2010
FTA TODAY 4 Publisher’s Ink 52 Association News 6 Design in Principle Tom Newmaster A sneak peak at the changes be- ing made for the design chapter for the sixth edition of Flexography: Principles and Practices 8 Learning to Thrive Dunwoody College of Technology took top honors at the third annual Phoenix Challenge College competition. 4 8 A Lean Journey David Lanska Attendees at the FTA Great Lakes meeting in May heard from PCMC executives about the firm’s Lean efforts. INDUSTRY INDICATORS 12Improving In-Store Branding Jack R. Gordon Considering the product pack- age as an advertising medium is key to a successful brand image. 14Nobody Reads a Concept Jack R. Gordon Packaging is the great equalizer when it comes to successfully marketing a new product or re- branding an existing one. 16Store Identity Meets Brand Identity Robert Moran An analysis of the changing face of private label brands. 18Putting Design FIRST Christian R. Bonawandt For Western Family Foods, understanding printer capabili- ties—and ensuring that they are in compliance with FIRST—is paramount for a successful package design. PLANTS & PROCESSES 22Designed for Teamwork Christian R. Bonawandt When faced with a customer that is largely price-focused, it is essential that you offer a differ- ent perspective. TECHNOLOGIES & TECHNIQUES 24Prepress Provider Roundtable Seven trade shops comment on topics relating to graphic design and collaboration. 36Shrinking the Challenges Suzie Stitzel New software is making the task of designing for shrink sleeves much less daunting. 8 16 Together everyone achieves more. That’s the mantra of printers, prepress providers and even consumer product companies (CPCs) in this edition of FLEXO’s Annual Designer’s Guide. The question is: why don’t we collaborate more? Three CPCs attempt to answer that. Meanwhile, one private label CPC—Western Family Foods—talks about design in terms of FIRST. Also on the private label front, supermarket A&P discusses the redesign of its entire store brand line. Going further downstream, we survey prepress providers on how to make and build relationships with designers for more effective print results. Lastly, be sure to check out the first in a series of inside peeks into the update of Flexography: Principles and Practices, Sixth Edition. JULY 2010 VOLUME 35, NO. 7 In This Issue FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2010. All rights reserved. Subscriptions: 1 year: $55 U.S ./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S ./$10 foreign. Periodicals postage rates paid at Ronkonkoma, NY 11779, and at additional mailing offices. POSTMASTER: Send address changes to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212, USA. Printed in USA. Publications Mail Sales Agreement No. 1558153. FLEXO® Magazine is the official journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance flexographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA. FTA HEAdquArTErs & FLEXO EdiTOriAL, AdvErTising, subscribEr sErvicEs 900 Marconi Avenue Ronkonkoma, NY 11779-7212 Phone: 631-737-6020 Fax: 631-737-6813 PubLisHEr robert Moran, ext. 17 firstname.lastname@example.org EdiTOr christian r. bonawandt, ext. 31 email@example.com dirEcTOr OF businEss dEvELOPMEnT Jay Kaible, ext. 20 firstname.lastname@example.org EducATiOn dirEcTOr Joe Tuccitto Phone: 651-319-5003 email@example.com grAPHic/WEb dEsignEr Katie dubois firstname.lastname@example.org A GREEN PRINTING RESOURCE VOL 3./SUMMER 2010 An ExclusivE OnlinE supplEmEnt tO FlExO mAgAzinE publishEd QuArtErly by Plant... Process... Product Reprinted from Sustainable FLEXO Summer 2010. View the whole issue online now at www.flexomag.com 50 A SUSTAINABLE FLEXO EXCERPT FLXO_July10_v2.indd 3 7/16/10 11:17 AM
Sustainable Summer 2010