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FLEXO Magazine : July 2010
4 FLEXO july 2010 www.flexography.org FTA TODAy Design & Education Teaching tools and training regimens—these days, it seems that everywhere you turn, people are continuously sounding the call for increased emphasis on education. We hear it in corporate conference rooms, trade exhibition halls, public forums/industry panel discussions, via phone lines, and yes; right out in the open on the pressroom floor. What’s driving the discussion and keeping this industry ’s interest? The answer, in a nutshell: necessity. We need to foster creativity, access feasibility, preserve a pack- age’s integrity; and deliver high quality, consistent, reliable and repeatable output to the end-user. Files must be built—a.k.a. designed—to print; then executed to perfec- tion, meaning results must mirror intent. With this as the top priority, risks can be taken, rewards realized and business opportunities pursued. Education must serve as the conduit to carry us from where we are to where we need to be. Common pitfalls and age-old problems must be identified and addressed. Flexo’s variables must be monitored, measured and controlled. Passion to print to the numbers must be evident. Communication, collaboration and teamwork must stand as constants. Designers, brand managers, prepress providers and printers/ converters must adapt to the blurring and blending of their roles in the package development supply chain. Their common refrain should become: “Let’s work together!” “Get it right. Avoid do-overs, rework and last-minute changes.” To that, I ’ll add: “Fingerprint! Characterize! Optimize!” CritiCal ConvErsation Ideas are out there and the dialogue has begun. This month, FLEXO’s pages contain insight into present day design practices and dilemmas alike. • A panel of seven prepress professionals—Mark Coffman, Bob Dauses, Ryan Dufour, Karen Leet, Chris McClain, Greg Platt and Pat O’Connor assess the state-of-the-industry and then tackle a myriad of questions ranging from: how to strengthen quality and service; to the benefits of adhering to, and implementing FIRST (Flexographic Image Reproduction Specifications and Tolerances). • Elizabeth Johnson and Georden Elliott of Western Family Foods showcase FIRST as an educational experience and professional development tool with definite impact on bottom line operations and quality print results. • Major CPCs—Lance, Amway, Kimberly Clark—insist that packaging partners understand the printing process, its limiting factors, benefits, features and responsible use. They too call for brushing up on basic knowledge. • Tom Newmaster offers a briefing on the design update for Flexography Principles & Practices 6th edition, and promises it will be a teaching tool on digital advance- ments, consumer behavior, psychological applications/implications, etc. ExpanDED EDuCational offErings Speaking of FP&P, the book, an effort on the part of 50+ volunteers, working in col- laboration with FTA’s Training Education Services Team (TEST) is set for publication late this year. It is to encompass: 1) An Introduction to Flexography 2) Critical Compo- nents of the Flexo Workflow 3) Flexographic Consumables (Inks, Substrates, Printing Plates), 4) Design Elements of Flexography 5) Prepress Elements of Flexography 6) Print Elements of Flexography 7) Quality Control 8) Environment, Health and Safety. Next on the horizon is FFTA’s Fall Conference and Exhibition, set for Nov. 8 -10 in Louisville, KY. Its theme: A First Rate Idea—The future of flexo and process im- provement. The event will no doubt be informative and insightful and deserves to be labeled “Can’t Miss.” It will embrace and serve as living testament to FTA’s and TEST’s philosophy—“Education: Making everyone’s job easier.” pubLishEr’s ink BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Gar y Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Allen Marquardt, Kimberly-Clark Corp. Gene Martin, The Robinette Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Gar y Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Allen Marquardt, Kimberly-Clark Corp. Gene Martin, The Robinette Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd. 600m/min HIGH SPEED FLEXO PRINTING ©EN03/10HP-RANGE Leading edge innovation in flexographic printing • P2P®: dynamic adjustment system controls printing pressures • PCT®: Press Control during Transition • PTC®: Predictable Torque Control • SprintWash®: new automatic washup system • FlexoSmartPackHP®: Uteco engineering platform for improved performance and profitability in flexographic printing • ShopWare® Production Management, Control & Monitoring: easy machine-operator interface to manage productivity • LogiPack®: automatic handling of reels and cores • Print configurations: 8 or 10 color • Maximum print speed: 600 m/min • Printing widths: 1000 to 1700 mm • Print repeat range: 350 to 1250 mm • High productivity machine • Reduced job changeover times • Innovative and dynamic machine design • Consistent return on investment email@example.com • www.uteco.com UTECO CONVERTING SPA • I 37030 COLOGNOLA AI COLLI (VR) • PH.: +39 045 6174555 • FAX: +39 045 6150855 And a new innovation is coming... GENETIC INNOVATION Uteco North AmericA • 3400 t owN PoiN t Drive, SU ite 160 • KeNNe SAw, GA 30144 • Ph : 770 427 4100 F: 770 427 4872 firstname.lastname@example.org • www.uteco.com FLX_May10_sec1.indd 33 4/17/10 11:06 PM Keep your Calendar Open the Week of November 16–18 , 2010 The Diamond HP 808 will be available for printing demonstrations at the Uteco North America Open House, to be held in 3400 Town Point Drive Suite 160, Kennesaw, Georgia, 30144 Uteco_OHad_mech.indd 1 7/15/10 9:36 AM FLXO_July10_v2.indd 4 7/16/10 9:35 AM
Sustainable Summer 2010