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FLEXO Magazine : July 2010
Thriving Among Competition Dunwoody Takes Top Honors at Third College Phoenix Challenge After facing off against 10 other colleges and universi- ties, Dunwoody College of Technology, Minneapolis, MN, emerged on top to take the award of Overall Excellence in the Third Annual Phoenix Challenge College Competition. Students from each of the competing schools gathered in Las Vegas, NV on May 1 to present to a panel of judges. The challenge: to design a line of single-serve sham- poos and soaps for a fictional hotel. Teams’ solutions were evaluated on diverse criteria. In addition to Overall Excel- lence, awards were bestowed for Excellence in Research, Graphics, Concept and Execution. Overall excellence: DunwOODy cOllege Of TechnOlOgy Dunwoody College of Technology addressed this year’s FTA Phoenix Challenge with both energy and attitude. The challenge—“ to redesign, print, and convert (an) existing line of personal hygiene (amenity) products used in hotel guest rooms”—required months of hard work and imagination. The Dunwoody team of Dani Nelson, Ben Paparella, Andy Wil- liams, Matt Evanson, and Chad Quigley, were up to the chal- lenge, sometimes working late nights after doing an eight- hour shift at intern positions. Their solution, “THRIVE” amenity products, was carefully researched, thoroughly tested, artfully executed, and presented with killer style. The solution began with copious research to determine everything from our target market, package shape, product color, product name and even the design itself. Sustainabil- ity was put at the forefront to prove an eco friendly solution, taking into consideration everything from materials and inks to print layout and even minimizing web paths. The students contacted many industry professionals to gain advice and guidance in everything from inks and substrates to end-use requirement tests. The “THRIVE” amenities package would not have been completed without spending hours mixing ink in the ink lab, working to minimize delta E variations and achieving an overall color match. The key to Dunwoody’s success was the terrific communication between design, prepress and press. This communication not only allowed for a better solution, but also fostered a great learning environment for the students involved. This team utilized market surveys, hours of research, and industry contacts to assure the substrate, label, container and designs remained environmentally friendly, economi- cally sound and graphically appealing. “THRIVE” is a printed product solution they can be proud of. excellence in research & graphics: cal pOly Cal Poly’s entry in the 2010 Phoenix Challenge College Competition involved researching, branding, and producing four hotel amenity products under the fictitious brand name: The Phoenix Luxury Resort and Spa. Five students competed as Cal Poly’s team: Rachel Hutchinson, Amy Laun, Tessa Libby, Kasey Reed, and C. Michael Shedd. These students worked for six months preparing a line of amenity products that would speak to the premium nature of the brand they fTa TODAY • Overall Excellence: Dunwoody College of Technology • Excellence in Research & Excellence in Graphics: Cal Poly • Excellence in Concept: University of Central Missouri • Excellence in Execution: Ryerson University Bettylyn Krafft and Joe Tuccitto (left, respectively) present the award for Overall Excellence to The Phoenix Challenge Team from Dunwoody College of Technology at the Awards Banquet during FFTA Forum 2010: Tom Herold (instructor), Andy Williams, Benjamin Paparella, Danielle Nelson, Chad Quigley, Matthew Evenson and Shawn Oetjen (instructor). “Thrive,” the challenge solution submitted by the team from Dunwoody College of Technology. Photo courtesy Dunwoody College of Technology. 8 flexO JulY 2010 www.flexography.org FLXO_July10_v2.indd 8 7/16/10 9:35 AM
Sustainable Summer 2010