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FLEXO Magazine : July 2010
ExcEllEncE in concEpt: UnivErsity of cEntral MissoUri Competing in the Phoenix Challenge was an amazing ex- perience for our entire team. The challenge entailed design- ing and printing a new personal hygiene line for the Phoenix Hotel. The competition started in our flexography class with much discussion on container options and sustainable issues. Our professor, Dr. Mark Rankin, was a huge help in encour- aging students to pursue this great opportunity. After discuss- ing the issue in class we formed a team of five students. We decided to focus on the four main areas of the competition; design, research, concept, and print. As a team we collabo- rated and delegated responsibilities for each team member. The responsibilities included; market research, container research, design research, sustainability research, and cost research. Our team included four Graphic Arts Technology Management majors; Katie Bethel, Jaclyn Brunkhorst, Kelly Marshall, Misty Sharp, and one Commercial Art-Graphic Design major, Marie Aholt. After researching each topic individually, we, as a team, narrowed down our options. This allowed us to reflect on what was the most important concept in this challenge. Our team chose to encompass our entire project with the sustain- ability factor. We chose to approach the problem with mainly brainstorming on what we, as customers, would want in our hotel room. We also considered options we would actually be able to produce. Focusing on the sustainability factor, we chose a biode- gradable bottle that would hold shampoo, conditioner, and lotion. The bottle incorporated all the values that we deemed important: easy to use, environmentally friendly, traveler friendly, and provides additional branding outside of hotel. After we decided on our bottle, we chose a shape for the label that would best compliment the bottle. This was a rectangular format where the title could be read clearly from the front. At this point, we decided that we would use a paper-based pressure sensitive label, rather than a petroleum-based film. This decision was purely based on the fact that paper is biodegradable. The design process started with our Marie, who sketched out many thumbnails. We came to a group con- sensus on several designs and then conducted a survey. Our colors were chosen based on the survey results and some color psychology research. The design was then fine-tuned to make sure every aspect would print well. A different colored phoenix was used on each label to allow the consumer to easily distinguish them in the shower. We stepped and repeated the design and added all the correct printer marks. We output our file and analyzed our film to ensure the plates would turn out correct. From there we made plates, mounted plates, printed a tone scale, and the labels. The tone scale we printed provided us with the correct FPM, mounting tape material, and anilox roll. While printing, we made sure to use the correct FPM and ensured that we were keeping register well. We printed enough stock to have samples for all of the judges and make many sets of bottles. We used a 12in. repeat so we cut our samples in 12 inch increments. We co-mingled our tone scale samples with the printed labels to produce a folder for the judges to review during judging. As a team, we learned so much in this competition. Getting the chance to actually control both the design and print of a project was very interesting. We learned how to deal with all the challenges that come from prepress through plate mak- ing and actually printing the labels. The competition gave us the opportunity to delve more into our major and grasp the idea of how much work it takes from concept to print. The Phoenix Challenge was the perfect occasion to gain more experience in actually printing usable product labels. We were also very fortunate to attend the FFTA Forum. Attending the forum was a huge honor for us. In addition, most of the people we talked to at the FFTA Forum expressed how great it was that we were taking the initiative and getting more involved in the flexographic process. The FFTA Forum really opened our eyes and made us realize that there is so much support and passion in the flexographic industry. Meet- ing influential people in the print industry was amazing and attending meetings really made us ponder our future in the flexographic industry. ExcEllEncE in ExEcUtion: ryErson UnivErsity Ryerson University’s team conducted an online consumer market survey which determined that hotel guests frequently use and take home shampoo, conditioner and bar soap, and that some guests have a preference for environmentally friendly packaging solutions. The team brainstormed and tested concept packages and designs to arrive at their solu- tion. The Ryerson solution consisted of recyclable 1oz. clear shampoo and conditioner bottles with a flexo-printed BOPP die-cut label. An additional product was a matching heat- sealable paper soap wrapper. Ryerson students printed their project on the university’s recently installed Comco Cadet 7in., four-color press us- ing digital plates and water-based inks formulated for poly substrates. The BOPP label was printed with a double hit of opaque white to reduce pinholing, followed in-line by a spot blue and black. A water immersion test revealed that the fta tODAY Representing the team from University of Central Missouri: Kelly Marshall, Misty Sharp and Mark Rankin (instructor). Photo courtesy Zachery Blackburn, CPCC. Challenge solution submitted by University of Central Missouri. Photo courtesy Misty Sharp. 10 flExo jUlY 2010 www.flexography.org FLXO_July10_v2.indd 10 7/16/10 9:35 AM
Sustainable Summer 2010