by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2010
To learn more, call 704.588.3371 or Toll Free at 866.588.8686 Or order on our website. Nothing compares to the power of CeramClean IITM when it comes to removing dried ink without damaging the cell structure. Use it with UV, water-based and solvent inks—on anilox rolls, or ceramic, chrome and gravure cylinders. It’s a great stain remover. Available in original thick, gel and pourable liquid in a full range of sizes. HARPERSCIENTIFIC DIVISION HARPERIMAGE.COM Americas • Europe • Asia ©2010 We’re talking clean. four products purchased in U.S . su- permarkets in 2009 was a store brand. Market share rose to all-time record highs of 18.7 percent in dollar share and 23.7 percent unit share.” In fact, Nielsen Research, commissioned by PLMA, concluded that store brands accounted for almost 90 percent of all new revenue in the channel.” According to Twining, a similar story plays out in drug stores. “ In 2009, records were set for private label dollar share at 14.1 percent and unit share at 16.3 percent. There again, private label was responsible for more than half of all sales gains. ” When combining point-of-sales data for all traditional retail outlets—super- markets, drug stores and mass mer- chandisers—PLMA’s statistics indicate that 2009 saw all-time highs posted in dollar share at 17 percent, unit share at 21.8 percent and additional dollar revenue contributions of 63 percent. Twining points out that, while the official numbers are compelling, the most ac- curate figure for all private label food and non-food grocery sales in the U.S . is actually well north of $86.4 billion, and certainly exceeds $100 billion. His rea- soning: there is an estimated $15 to $20 billion in private label sales in channels that are not traditionally counted; such as warehouse clubs, limited assortment/ box stores, convenience stores and dol- lar stores. Trends cited in PLMA’s 2010 Private Label Yearbook include: • Private label supermarket sales in- creased 34 percent to $55.5 billion annually between 2004 and 2009. • Drug store volumes rose 45 percent and now equates to $6.1 billion annually. • Over a three year period, (2006- 2009) private label sales have increased by 14 percent to $86.4 billion in all retail outlets. • Shoppers’ pocketbooks were the principal beneficiary of store brands in 2009. Consumers who reached for the store, rather than national brand, of their favorite grocery products realized approxi- mately $31.7 billion in savings. Market forecasts prepared by The Hartman Group say store brands are giving national brands a run for their money: “In many instances, shoppers no longer can distinguish between na- tional and private label brands. Credit greater emphasis on the product and the overall experience controlled by the retailer.” Consumer Reports agrees. It notes, “In blind tests, professional tast- ers compared a leading national brand with a store brand in 29 categories and the store brand tasted equally good or better than the national brand in 23 categories.” Approaches to product and pack- age development vary among retail- ers turned private label entrepreneurs. Development and marketing is handled in any number of fashions. PLMA says some, like Safeway ’s O Organics and Eating Right offer- ings, or Kroger ’s Private Selection and Albertsons Wild Har- vest organic lines, create a line around a particular feature of the products. Others embrace a simpler strategy and dictate that all of the store brand items in a chain carry the same name—cases in point: Costco’s Kirkland or Walmart Great Value. n www.flexography.org july 2010 FLEXO 17 FLXO_July10_v2.indd 17 7/16/10 9:36 AM
Sustainable Summer 2010