by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2010
Prepress Providers Roundtable FLEXO Asks: How can a graphic designer and prepress services provider work together to meet the demands of the consumer product company customer and strengthen the quality of the printed package delivered? Chris McClain, Head of Press Fingerprint Team, PRP Flexo, Indianapolis, IN: We frequently receive projects from designers, who do not have a complete understanding of flexo printing requirements. Part of what we bring to the table is the sharing of flexo guidelines with designers, to provide education and collaboration for the desired end result. There are occa- sions when we need to make significant changes to artwork, but our goal is to always preserve the intent and integrity. This is key to ensuring our combined efforts are successful. Bob Dauses, Business Development Manager, Mark/ Trece, Inc., Greensboro, NC: I believe early communica- tion between the creative group and the prepress provider becomes more critical as timelines become shorter and shorter. In the lifecycle of package development the prepress falls near the end. The proper amount of time allocated for each process results in better quality. Karen Leet, Graphics & MarCom Manager, CSW, Inc., Ludlow, MA: We have had the most success when the de- signer, the brand manager, the converter, and the prepress provider have the opportunity to collaborate early in the production cycle. This ensures: • The marketing goals and design intent are communi- cated clearly; • Print challenges and image engineering needs are identi- fied before any party is “married” to a particular graphic. • New press characterization needs can be discussed and scheduled early in the project. It is more cost effective for everyone, if this planning is done on the front end--there are fewer resubmissions for approval, less rework, and fewer surprises on press. Pat O’Connor, Production Manager, Southern Graphic Systems, Philadelphia, PA: This is the question we had in mind when we launched Studio, our affiliated package and brand support design firm. At key points in the design process, Studio’s designers collaborate with our prepress staff to review working concepts, allowing the designers to address produc- tion issues far upstream. With this workflow, a design is not derailed by a problem during the prepress phase. This also ensures that the consumer product company customer comes to the table with a realistic expectation of what the final product will look like on shelf. When our Prepress Production Depart- ment receives a final art file from Studio, we know that it is absolutely production ready, reducing costs and increasing our ability to meet or exceed today ’s accelerated timelines. Greg Platt, President, GMF Flexo Prepress, Inc., Missis- sauga, ON, Canada: The Graphic Designer needs to un- derstand the print specifications and work with the prepress company to produce initial concept proofs that are output uti- lizing color management. As a prepress provider, we receive files that need a great deal of rework as specifications are not followed and color expectations are misunderstood from design comps that are output to unachievable color on press. Utilizing current technologies, like remote proofing and online collaborations solutions, for content and color, can enable tighter communication. Mark Coffman, Sales Manager, Dixie Graphics, Snell- ville, GA: When the graphic designer and prepress service provider work together they will develop a better understand- ing of the printer’s capabilities. The prepress service provider should have the information on what the printer can or cannot do on press and should be willing to share that information to the graphic designer. That way, the printer can easily meet or exceed the demands of the consumer products company. Ryan Dufour, GM, 360 Imaging Inc., Gardner, MA: The first step toward ensuring quality printed product is under- standing that prepress providers and graphic designers have one common goal: to create attractive packaging that consumers will be drawn to. Communication during the process is key. At times, certain elements of design may need to be modified for the print process. Knowing that a prepress provider : 1) wants the product to sell, 2) has a shared vision and 3) can communicate the best way to achieve that vision with the graphic designer, creates an atmosphere of team- work that gets the best results. n Technologies & Techniques • Always preserve a designer’s intent and a package’s integrity. • Early communications/collaboration is critical. • Address production issues far upstream. • Teamwork atmosphere gets best results. 24 FLeXO july 2010 www.flexography.org L L LN OK OK OK OK OK N N L N L N LLLLLLLLLLL L LLLLLLLLLL LL L L L L LL LL L L L L LLL L LLL L L L L L L Design Elements Continuous T one Elements Ty pe Elements Design Elements C ont in uous Tone Elements T ype Elements LL L In-coming Bar code Evaluation Clarify Ink Performance Requirements &Optimize Ink Formulations Identify Substrate Supplier & Specifications Design Concept Design Layout Design Refinement Press Optimization Press Fingerprint w/ Characterization Target Digital Design File LLLLL Design Preflight LLLLLLLLLLLLLLLL Separator Preflight LLLLLLLLLLL Digital Mechanical File Prep Job Assembly Plate- Ready File/ Mask/Film PROOF Retouch, C olor Correct Make & Mo unt Plates Press Setup LLLL Package Conversion Make Needed Adjustments Correct Plate File Mount P roof Plates Pri nt Production Process Measurement &Control Fix Problem Expensive Loop CUSTOMER NEE D CUSTOMER APPROVAL Design Prepress Print Packaging Workflow Process Characterize Proofer and Correlateto Press FLXO_July10_v2.indd 24 7/16/10 9:36 AM
Sustainable Summer 2010