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FLEXO Magazine : July 2010
Prepress Providers Roundtable FLEXO Asks: What common pitfalls could close consultation between a designer and prepress trade shop easily avoid? Bob Dauses, Business Development Manager, Mark/ Trece Inc., Greensboro, NC: The biggest pitfall that we still see is designs that are not flexo friendly or designs that cannot be produced by the organizations within the existing supply chain. There is a tremendous amount of technology available in prepress and converting, but other things must be considered outside of simply the graphics. Sometimes, product logistics dictate how a package can be printed. Karen Leet, Graphics & MarCom Manager, CSW Inc., Ludlow, MA: Quite often there is a loss of time and money spent during the approvals process because the consumer product company has approved a design which is not achievable on press, perhaps because of copy size, photo resolution, or color build. The designer and/or the marketing manager may be surprised by the changes needed to make their graphics printable. We often find ourselves acting as the arbiter between the designer’s vision and the converter’s standard specification, asking each side to give a little when needed—for example, this element needs to be bigger—but perhaps not quite as large as the printer’s published specs. Pat O’Connor, Production Manager, Southern Graphic Systems, Philadelphia, PA: Flexo is a unique printing process that many designers are unfamiliar with. Our close consultation with the Studio designers allows us to point out line weight, line screen and special program effects that can derail a design concept once it is prepared for flexographic printing. Design solutions can be developed that make the most of flexo’s capabilities, instead of losing time and money at the back-end of the process trying to print a package de- sign that is not properly set-up and thought through. Greg Platt, President, GMF Flexo Prepress, Inc., Missis- sauga, ON, Canada: Common pitfalls are, oddly enough, age-old problems: missing fonts, missing images, images supplied that are incorrectly retouched, flattened files, noise effects applied to shadow for flexo work, color targets that are signed off with no relation to press profiles. There’s also the challenge of getting designers to take better advantage of new preflight software to establish the rules of how files need to be prepared will help catch many errors. Mark Coffman, Sales Manager, Dixie Graphics, Snell- ville, GA: One of the most common pitfalls that I see when working with a designer is being very unfamiliar with the flexo printing process. For example, we will see spot colors made out of process colors, reverse type in a process image and things like that. Also, some consumers want to see multi-color packages, so the designs for new packaging are expressing just that—very colorful packaging, but sometimes way too many colors. However, with the flexo printing presses now be- ing able to print eight to 10 colors, colorful packages may not be so much of a problem. Ryan Dufour, GM, 360 Imaging Inc., Gardner, MA: Having a detailed discussion about the specific elements involved in a design gives the prepress provider the opportunity to clarify exactly what the designer wants. Being certain that the de- signer has conveyed all appropriate materials, color targets, fonts, and placed images avoids the possibility of many com- mon problems at prepress and print. Chris McClain, Head of Press Fingerprint Team, PRP Flexo, Indianapolis, IN: Including the prepress provider at the initial stages of design, as well as identifying print processes, and substrates, can eliminate re-work that is com- monly necessary in order to produce art that is “print ready.” This can increase “speed-to-market” by several weeks in some cases. n Technologies & Techniques • Product logistics sometimes dictate how a package can be printed. • Prepress: The arbitrator between a designer’s vision and a converter’s standard specification. • Develop design solutions that make the most of flexo’s capabilities. • Preflight software can catch many errors. Alanna Poirier, graphic designer, studio sgs and Bill Barth, prepress operator at sgs-Philadelphia, review a mock-up and compare it to a color accurate proof while discussing some of the associated design features and any issues that they might present once in prepress and/or on press. Photo courtesy sgs international. 26 FLeXO july 2010 www.flexography.org McCormick Place, Chicago Oct31-Nov3 The economy’s looking brighter. Now’s the perfect time to step up to the biggest industry event in the Americas. Co-located with We’re bouncing back from a tough economy. And the converting and package printing industry’s biggest event in 2010 will again be doing what it does best – helping you build your business. CPP EXPO, co-located with PACK EXPO, is the one industry resource that gives you the opportunity to meet face-to-face with your customers and your suppliers. At one time. And in one place. Your customers will be there in force. Make sure you’re there to keep them up to date. And provide them with the quality of technology and service they’re counting on you for. Reserve your prime booth space today! For more information on exhibiting, contact Leo Nadolske at CPP EXPO 201.881.1632 Email: firstname.lastname@example.org Visit CPPEXPO.com CPP EXPO is produced and managed by HA BRUNO LLC. 5,566 Attendees came specifically to see CPP EXPO and its suppliers 44,115 attended PACK EXPO 5,427 Attendees expressed interest in these printing processes • Flexographic – 1,651 • Gravure – 738 • Offset – 924 • Digital – 1103 • Inkjet – 1011 Products of Interest to Attendees Printing Presses & Components Coating & Laminating Slitting/Rewinding Instruments/Guides/Controls Other Finishing Equipment 25% 19% 14% 16% 29% CPP Chicago Ad Board Flexo 11/16/09 4:22 PM Page 1 FLXO_July10_v2.indd 26 7/16/10 9:36 AM
Sustainable Summer 2010