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FLEXO Magazine : July 2010
Prepress Providers Roundtable FLEXO Asks: What unique aspects associated with flexo need to be communicated to the designer? What steps should a prepress provider take to ensure that the designer understands the issues and prepares art files diligently? Karen Leet, Graphics & Mar- Com Manager, CSW Inc., Ludlow, MA: Designers are often unaware of converter specs for trap, copy size, distance from scores or dielines. They also have limited knowledge of what a flexo press does or what a flexo plate looks like. The best way to remedy this is through edu- cation--onsite with the prepress provider or converter, or at design firm itself. Pat O’Connor, Production Manager, Southern Graphic Systems, Philadelphia, PA: Working with Studio, we have found that holding a project kick-off meeting between pre- press and the design team is invaluable. During this meet- ing, all job specs are reviewed and special concerns are discussed. Issues that are specific to the printer such as the number of available print decks, anilox information, accurate proofing profiles, and a consideration of the mechanical specifications unique to that printer (i.e . trapping, undercuts, line widths, etc.) must be considered as early as possible in the process to avoid downstream delays. Greg Platt, President, GMF Flexo Prepress Inc., Missis- sauga, ON, Canada: For flexo work, files need to be built with the proper colors and color managed. This will avoid multiple calls back to the designer to get these sorted out and enhance the accuracy of the design sign-off before it gets to prepress. Mark Coffman, Sales Manager, Dixie Graphics, Snellville, GA: One major aspect of the flexo printing process that needs to be communicated to the designer and consumer products company is the trapping of colors. Even though the newer flexo presses can hold much finer registration than their predeces- sors, there will still be a visible trap line where two different colors come together. This aspect of the flexo printing process needs to be communicated to everyone at the beginning of the project, so all parties will know what to expect on the finished product. And, most printers will have a spec sheet of the capabilities of their press or presses that the prepress pro- vider should have. That information should be shared with the designer at the initial stages of the design process. Ryan Dufour, GM, 360 Imaging Inc., Gardner, MA: Unless the designer has been educated in the flexo process, he or she may not understand the specific requirements for size of text, minimum dots, trapping, and key lines. It is always important to provide a simple spec sheet of the printers capabilities to the designer that covers some simple min./max. specs and some outlines of graphic situations. A follow up phone call will al- ways reveal any misunderstanding a designer may have about the flexo process and ensure you receive quality art files. Chris McClain, Head of Press Fingerprint Team, PRP Flexo, Indianapolis, IN: Sharing certain printer requirements such as minimum reverse/positive point sizes, traps, bleeds, overprints, etc. is key with all parties involved to ensure art files are represented accurately for end-customer approval. Bob Dauses, Business Development Manager, Mark/ Trece Inc., Greensboro, NC: The use of spot colors, modified process printing, and expanded gamut printing, all represent areas where designers require further education. I think it is important that the designer produces a clean file but does not try to move too far downstream in the prepress process. Cus- tom color profiles, color correction, and technical modifica- tions must be the responsibility of the prepress provider. n Technologies & Techniques • Designers’ have limited knowledge of what a flexo press does and what a flexo plate looks like.. • Early consideration of mechanical specifications avoids delay. • Provide a spec sheet listing out the printer’s capabili- ties to the designer. • Technical modifications must be the responsibility of the prepress provider. Photo courtesy eastman Kodak Co. Platt leet 28 FLeXO july 2010 www.flexography.org Revealing the Future of Print to Package and Specialty Printers A Customized Trade Show for the Americas • Worldwide introductions of the hottest new technologies • Live equipment demonstrations of the latest applications and workflow solutions • Learn something new—over 50 seminars in 20 education categories • Network with industry experts and peers Explore Equipment & Products of Interest to YOU 1899 Preston White Drive, Reston, VA 20191 USA | T 703.264.7200 | firstname.lastname@example.org | www.graphexpo.com • Flexible Packaging • Labels: Tape, Tags, Film & Foil • Converting • Folding Cartons • Digital Printing • Flexographic Printing • Components/Computerization Discover Special Show Floor Features Back by Attendee Demand! A Returning Show Floor Destination! PLUS—The latest breaking news on Printed Electronics and RFID FLXO_July10_v2.indd 28 7/16/10 9:36 AM
Sustainable Summer 2010