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FLEXO Magazine : August 2010
A&P Store BrAndS: HiStory & MileStoneS 1859 – The Great American Tea Company is founded as a mail order business by tea and spice merchants George Huntington Hartford and George Gilman. 1869 – Company is renamed The Great Atlantic & Pacific Tea Co. in honor of the completion of the coast-to-coast, transcontinental railroad. 1885 – With the public’s taste for coffee growing rapidly, A&P establishes its own brand, packaged in a red bag—Eight O’Clock Breakfast Coffee. 1887 – A&P surpasses $1 million in annual sales. Begins marketing its own brand of baking powder. This becomes the first private label item manufactured by the company. 1900-1910 – A&P enters the new millennium with nearly 200 stores doing $6 million in sales. Canning operations for A&P brand tomatoes and pears are established. 1920-1929 – A product testing laboratory for quality control is introduced. 1930s – Expands its private label business, with its Quaker Maid factories producing canned goods and other pantry items; its Nakat Packing Corp. harvesting and canning salmon; and its Jane Parker Bakeries producing baked goods. 1936 – Opening of A&P’s first “supermarket, a 28,125sq. ft. store in Braddock, PA. 1937 – A&P introduces Woman’s Day magazine through a wholly- owned subsidiary, The Stores Publishing Co. The magazine sells for 2 cents a copy. Circulation reaches 4 million in 1944. Title is sold to independent publisher in 1950s. Eight O’Clock coffee becomes the best-selling brand of coffee in the world. From 1939 through 1941, coffee achieved profits greater than all A&P retail stores combined. 1958 – With annual sales of $5 billion, A&P tops the industry, Volume exceeds closest competitor by $1 billion+. 1959 – A&P celebrates its 100th anniversary 1965 – A&P completes construction of a 1,500,000 sq.ft. private label manufacturing plant in Horseheads, NY, at a cost of more than $25 million. At the time, it is the largest food manufacturing and processing facility in the world. Facility closes in early 1980s. 1979 – Hartford Foundation and family members sell majority of A&P shares to The Tengelmann Group of West Germany. 1981 – Purchases 17 Stop & Shop supermarkets in New Jersey, the first time A&P had ever acquired stores from competition. 1982 – A&P launches the Super Fresh banner in its Philadelphia division. Emphasizing product freshness and strong customer service, the banner expands outward. 1986 – A&P acquires the Bronx, NY-based Shopwell Inc., which includes 26 upscale stores named The Food Emporium. The company further expands in New York with the acquisition of Waldbaum’s, Inc. 1987 – A&P creates an upscale store-brand program under the Master Choice name. 1994 – Launches a new private label marketing program, replacing the banner-specific labels previously sold through A&P and each of its subsidiaries. The new program introduces four new corporate brands: America’s Choice, Master Choice, Health Pride and Savings Plus. 2001 – Opens the first Food Basics Store in the U.S. in Passaic, NJ. 2007 – Commitment to private label brand extension continues. “Own Brands” staff expands, eventually numbering some 35. 2009 – Prestige store brands introduced. Included are Via Roma Italian foods and Green Way sustainable offerings. 2009 – The Great Atlantic & Pacific Tea Company celebrates its 150th Anniversary as the oldest grocery retailer in the United States. 2010 – “Own Brands” portfolio consists of some 6,000 SKUs. Source: www.aptea.com make sure each brand communicates its message effectively across the store without compromising brand equity and architecture. Without consistency of message, you cannot develop positive expectations from consumers. ” That said, Palmer re- ports, “To ensure that the package architecture was printed consistently, we had united* and our Industry Indicators Doug Palmer, VP own Brands, a&P. 18 FLEXO august 2010 www.flexography.org HD FLEXO www.esko.com firstname.lastname@example.org Visit us at: LabelExpo Americas 2010 14-16 September - Chicago Stand: 5202 The new quality benchmark in flexo printing HD Flexo combines high resolution imaging with advanced screening. The result is a digital flexo plate for superb printingquality and stability. Finally, flexo is able to match offset printing. Benefits at a glance... • Outstanding tonal range, detail & contrast • Smooth vignettes & gradients - print to zero • Reduction of image correction & retouching • Simplified conversion from Offset & Gravure HD Flexo is one of EskoArtwork’s many new technological innovations. Discover today how EskoArtwork can boost your flexo print quality. HD-Flexo A4- Americas.indd 1 7/16/2010 11:49:42 AM August2010_mech.indd 18 8/13/10 7:45 AM
Sustainable Summer 2010