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FLEXO Magazine : August 2010
Industry Indicators packaging manager attend printruns. In some cases, we had to tweak the files, but most problems can be resolved upfront by working closely with your design agency and prepress house.” Sales of Via Roma and Green Way continue to grow, ac - cording to Palmer. “From that standpoint, you have to con- clude that customers are responding favorably to our new brands. We will continue to support Via Roma and Green Way with strong marketing and consumer programs. We will also continue to evaluate each brand, and make sure it stays relevant to our customers. The best assessment of success is sales. Using that barometer to evaluate Via Roma’s and Green Way ’s success, I ’d say we’re doing well. ” In Palmer’s view, “Consumers continue to show increased confidence in store brands. This will force retailers to think of their programs as product and brand development centers of excellence structured to be proactive in meeting their customers’ needs.” Ask him to list A&P brand executives’ expectations of their business partners and he replies, “Better collaboration!” Designers, prepress technicians and brand managers tend to operate independently, Palmer explains. “ T hey don’t always look ‘downstream’ on projects. As brand building becomes more prominent with retailers, it will force interesting partner- ships between designers, prepress companies and printers. It’s all about speed and efficiency!” Seelert sees A&P as exerting true ground-breaking mo- mentum in the private label arena. “It is ironic that A&P, the first national supermarket chain in the U.S ., a $1 billion retail- er in the 1930s and the first to launch its own brands in 1880, is again redefining the industry with powerful new brands. To that, he adds, “A&P brands are one critical aspect of a related, more overarching strategy of refreshing A&P as a whole, or more crudely put, changing the impression of your grandma’s A&P....We are convinced that creating ownable, differentiated brands for A&P will be a key part of its continued revitalization. It’s part of defining a new voice and ultimately breaking the typical mold of retailer created private label. ” n Get them all! “ Remembering that almond grove next to my house growing up always makes me laugh. We used to shake the trees and it would rain nuts” “ T he morning is the best part of the day in Italy. And even if you are not an early riser, I try to greet you with a smile and tip of the hat” A&P At-A-GlAnce Founded: 1859 by George Huntington Hartford and George Gilman Headquarters: Montvale, NJ Number of Stores: 429 Retail Banners: A&P, Waldbaum’s, The Food Emporium, Super Fresh, Pathmark and Food Basics Annual Sales Volume: $8.8 billion Total Sales for fiscal year 2009 Scope of Operations: 8 U.S. states (Connecticut, Massachusetts, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and the District of Columbia) Own Brands: America’s Choice, America’s Choice Reserve, Food Basics, Home Basics, Live Better, Green Way, Via Roma, Food Emporium Number of Employees: Approximately 48,000 Source: aptea.com a&P’s family of store brand nameplates. 20 FLEXO august 2010 www.flexography.org August2010_mech.indd 20 8/13/10 7:45 AM
Sustainable Summer 2010