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FLEXO Magazine : September 2010
Industry Indicators A&P, Pepperidge Farm Team Up in Recycling-for-Coupons Program The Great Atlantic & Pacific Tea Co. Inc. (A&P), and Pep- peridge Farm recently launched a joint coupon program across 175 A&P, Pathmark, and Waldbaums supermarkets across the New York metro area and Connecticut using in- store TOMRA recycling machines as a delivery platform. Consumers returning their aluminum, plastic or glass beverage containers to a TOMRA reverse vending machine (RVM) will receive a coupon for a free America’s Choice 2-liter bottle of soda when they purchase two Pepperidge Farm hamburger or hot dog rolls, in addition to their deposit refund. “Consumers in New York and Connecticut—both bottle- deposit states—are highly familiar with our on-site reverse vending machines, where they can return their recyclables and get a receipt for deposit redemption,” said Gary McQuil- lan, senior director, strategic sourcing, A&P. “ This innovative promotion recognizes that RVMs also make an excellent point-of-sale platform: Each time a consumer completes a recycling transaction, he or she will also receive the valuable store coupon for America’s Choice and Pepperidge Farm picnic items. ” The program is part of a new promotional approach called “Redemption Marketing,” created by Paddington Advertising Associates Inc., to leverage TOMRA’s recycling machines as a coupon delivery and graphic messaging platform. The focus is on “starting-point” couponing, delivered early in the shopping visit at the RVM, to drive customers to the shelf. Flint Group Flexographic Products to Hold Regional Seminars A series of one-day seminars on flexo technology will be conducted by Flint Group Flexographic Products on Oct. 19 (Cincinnati, OH) and 21 (Montreal, QB, Canada) to introduce the latest in nyloflex® printing plates, rotec® sleeves and Flint inks, as well as associated technologies used in flexographic printing. Gain a better understanding of issues influencing sustain- ability, eco -efficiency, and flexo methodology. Hear the most recent developments in ink, plate and sleeve technologies with presentations hosted by Flint Group Flexographic Prod- ucts. The science-based topics will introduce you to new prod- ucts and processes used in flexography and demonstrate the optimization that can be achieved with the right combination of components. Presentations by Flint Group, as well as guest speakers, are designed to give you a well-rounded approach to developing methods to enhance your print results. Don’t miss this chance to hear the latest developments, ask the experts, and get inno- vative solutions to improve your flexo printing operation. Topics to include: • Sustainability/eco-efficiency analysis • Packaging inks and narrow web inks • Flexo screening top to bottom • Printing plates performance • Perfect highlights solution • Sleeves for performance printing Come and enjoy this free informational seminar and learn how to make your prepress and press operations more sustainable, while printing with higher print quality. Contact Doreen Bailey at 704-504-2625 or email events.flexographic@ flintgrp.com for additional information on a seminar in your area. Space is limited. WS Packaging Group names new CEO WS Packaging Group Inc. recently announced it has named Rex E. Lane as its new chief executive officer (CEO). Lane will continue to drive company innovations in industry technology, with an increasing focus on total business lean initiatives aimed at improving profitability, quality, service and overall cost-effectiveness in order to stay competitive in all aspects of the business. Terry Fulwiler, who is retiring as CEO, held the position for nearly 25 years. He will remain with the company, serving as chairman of the board until June 2011 (see pages 30-36 for a Q&A with Fulwiler). Lane brings 16 years of business man- agement and lean manufacturing implementation experience to his new position. Immediately prior to joining WS Packag- ing Group, he was the vice president of global supply chain and operations for Apex Tool Group, Sparks, MD . Formed through a joint venture between Danaher Tool Group and Cooper Tools, Apex Tool Group has $1.2 billion in sales and 15 manufacturing facilities in North America. In addition, he worked at Danaher Tool Group for seven years in progressive roles, most recently serving as the senior vice president of North American operations. Lane holds a bachelor’s degree in organizational management from the University of Mary- land - Asian Division. “I’m pleased we’ve been able to attract a talent such as Rex to continue the long and successful record of WS Packag- ing Group,” Fulwiler said. “ Rex has a solid background and a great passion to succeed. I’m looking forward to working with him as he begins his career at WS Packaging Group.” Macdermid Exceeds Expections with LUX MacDermid Printing Solutions announced recently that it has placed more than 10 LUX units in the field. The LUX platemak- 24 FLEXO september 2010 www.flexography.org PRESSInG ISSUES FLX_Sept2010_mech.indd 24 8/31/10 5:40 PM