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FLEXO Magazine : September 2010
Plants & Processes asl Print FX: entrepreneurial spirit and a Desire to enhance Value By christian r. Bonawandt It’s about speed of movement, entrepreneurial spirit, a strategic mindset and a desire to deliver differentiation. It’s about expanding possibilities, and breaking down barri- ers. It’s the philosophy and M.O. of ASL Print FX. Once known as All Stick Label Ltd., the firm re-branded itself and changed its name in an effort to match an expanding array of capabili- ties and an anything-is-possible attitude. This FTA member has made quite a name for itself as a frequent recipient of Excellence in Flexography Awards (in- cluding this year ’s Best of Show in the narrow web category for Dan Aykroyd Discovery Series - 2008 Riesling). It also took the limelight during the Ink Session at FFTA Forum 2010 this past May. There, Stacy Daly, ASL’s vice president of opera- tions, discussed printing the cover of Marketing Magazine. The venture—which used multiple varnishes, embossing, and scratch-offs—exemplifies the firm’s ability and eagerness to branch outside the norm and push the limits of flexography. Company BaCkground ASL Print FX ’s roots go all the way back to 1965, when it was a fledgling company, according to Charlie MacLean, the current president. In 1975, it was bought by a man named Mike Adam, who would grow the company gradually for the next 30 years. “ Mike focused on developing good technol- ogy,” recalls MacLean. “He used Arpeco technology, and used it on the label side to produce good quality flexo printing in comparison to the market.” “Over time, All Stick Label developed relationships with companies such as S.C . Johnson and Kodak.” MacLean says. The company was successful, and under the leadership of Adam and his family, All Stick Label developed a decent busi- ness volume. In 1997, the company furthered its growth with the opening of an operation in Winston Salem, NC. In 2003, it expanded again, after Kodak divested itself of its label opera- tion in Rochester. It was shortly thereafter that MacLean and Daly got involved in the business. In late 2004, MacLean came to All Stick Label in an owner- ship role, along with Daly. And the timing, he says, couldn’t have been better. “ T he industry was experiencing some chal- lenges at that time. During the late 90’s , there was a signifi- cant increase in the number of converters and the industry began to price down dangerously. Converters were paying less attention to value creation and focusing more on being a low-cost provider. That is hard to do if you don’t have the volume. ” Innovation without Limitation www.flexography.org sePtemBer 2010 FLEXO 27 FLX_Sept2010_mech.indd 27 8/31/10 5:40 PM