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FLEXO Magazine : September 2010
Excellence in Flexography Awards dEAdlinE: JAnuAry 19, 2011 Graphic design Awards dEAdlinE: JAnuAry 19, 2011 Technical innovation Awards dEAdlinE: FEbruAry 2011 Environmental Excellence Award dEAdlinE: dEcEmbEr 31, 2010 If you are interested in becoming a judge in these prestigious awards competitions, please send an email to Shelley Rubin at email@example.com Join the Ranks of the tRuly accomplished FTA’s 2011 AwArds compETiTions Excellence Awards ad2011_v4.indd 1 8/31/10 1:51 PM Plants & Processes MacLean says the key to success is differentiation. He took a strategic look at the business and the market segments. The decision was made to focus on shelf appeal, added value, and working directly with brand owners. “ We liked the wine and spirits market because people believed there was value in high quality and extensive capability,” he says. “ T he idea is, ‘How do you enhance it to drive revenue?’ We wanted to talk about possibilities, alternatives, options, not restrictions.” Focused and determined, this became the firm’s driving force. MacLean emphasizes that ASL’s core strength is its ca- pabilities. “ We talk to clients and prospects about possibilities and options, not limitations.” T he company invested in high- end press technology out of Switzerland and flat-top digital plate technology, focusing on building an increasing array of capabilities. “ We can print five silk screens, two hot foils, and four-color process work, and put them in any combination in a single pass. We want to talk to people about considering dif- ferentiating features. ASL Print FX is changing the game. Our objective is to go from being a label printer, one of 25 in the market, to collaborating with brand owners to drive revenue,” asserts MacLean. MacLean insists that All Stick Label—now ASL Print FX—is a true center of innovation. He credits Daly and his team with making that happen. “ Walk around our plant and you will see technology and processes put in place, as well as amazing people who understand our business philosophy of adding value.” What’s in a name? This summer, All Stick Label decided that it needed a name that matched its M.O. Says Maclean “We reach out to our clients to provide innovative print solutions that enhance, promote and protect brand image. ” In MacLean’s mind, there are simply too many factors be- yond cost, when it comes to a label or package. Brand own- ers, he says, can’t afford to be losing half a point or a point of market share. They have to identify ways to enhance shelf appeal. To do that requires working with people that have unique ideas and game changing technology. Karen Blumel, director of marketing, says, “Every day our business is being driven toward value-added solutions and as part of our constant quest for innovation, our goal was to ap- ply a similar philosophy to the All Stick Label brand.” To help in the process, Blumel says, the firm hired a brand identity expert. Larter Advertising of Aurora, ON, Canada, reached out to a wide range of customers, including Nestle, Colgate, various promotional agencies and wine companies to identify what they associate with All Stick Label. The No. 1 response: “Innovative and a technology leader.” She adds, “Clients do not walk away with less than what was expected. ” The second finding of the research was that the customer views the company as a partner. “ We take pride in taking the time to build the relationship and trust,” she says. The final finding, simply put, is that All Stick Label is a high-end printer of labels. “ We are proud of that,” says Blumel. “ASL has expanded its capabilities in recent years and labels continue asl Print FX (formerly all stick label) earned an Fta excellence in Flexography Best of show in the narrow web category for its Dan aykroyd Discovery series - 2008 riesling label. Printed with Holographic Foil and raised Varnish effects. 28 FLEXO sePtemBer 2010 www.flexography.org FLX_Sept2010_mech.indd 28 8/31/10 5:41 PM