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FLEXO Magazine : September 2010
Plants & Processes Q: What does your company do for your customers that makes them come back to enjoy the experience of doing business with you again? Hopefully, we give them good value and good, friendly service. Q: What do you feel are the key qualities necessary to be a successful leader? You need to be fair. You need to be a decision maker. You need to be confident. You need to project an air that you know what you are doing and will do what it takes. You need to trust your people and let them know they are trusted. You need to care. Q: How was the label printing industry different in the early years of your career from the way it is now? Flexo printing technology has really advanced since I started. We used to use rubber plates and set type by hand. I’m not sure the best quality label we could produce in 1972 could even make it past our quality check and get out the door today. I remember when Mark Andy introduced a new “ wide web” press that was 10in. wide (up from 7in.). Also, very few presses could print more than four colors. White paper choices were litho or high-gloss, and adhesive choices were permanent or removable. Q: In what ways is it the same? We still put ink on paper (or film) and we cut it to shape. It is still a very fragmented industry with hun- dreds of players. Q: What have been some of the most significant changes since you started in the industry? There have been many advances, from computers to UV inks to digital printing. Also, today it’s really important for printers to provide extra value to their customers. It is no longer enough to just say, “We can print that too. ” Now we have to look for ways for our products to add value. For WS Packaging, it comes down to intimately knowing the markets we serve, be it health and beauty, food and beverage, wine, or health and personal care, among others. Our experience isn’t just in state-of-the-art production techniques that maximize visual impact. We do that. But we also un- derstand the complicated details, like stringent label requirements and precise migration testing. We also know the trends that shape the industry landscape of our customers. 36 FLEXO september 2010 www.flexography.org Gear & Guidelines WS Packaging offers among the widest array of printing and packaging capabilities with products and services as diverse as: pressure-sensitive labels and coupons (its core business), shrink sleeve, folded cartons, overwrap, printed tape, decals, security tags, RFID labels, signage, games and sweepstakes, RFID tags and systems, commercial printing, specialty packaging, and custom application equipment. With more than 170 presses in 17 facilities, WS Packaging Group has an extensive line of equipment to meet the needs of its customers. Its press equipment includes Nilpeter, Mark Andy, Gallus, Arsoma, Komori, Comco and other brands. Equipment and capabilities include: • Narrow-web flexographic units with water-based, UV, and in-line rotary-screen print options, up to 14 stations with in-line lamination and multiple-web construction. • Sheet-fed offset and web-offset with finishing capabilities that include gluing, folding, windowing, saddle binding, die cutting, foil stamping, and embossing. • Flatbed screen print, for printing up to 4ft. by 10ft. with CAD and die cutting. • HP Indigo presses for digital printing, up to seven colors, for short run, multiple SKUs, consecutive imaging, and cost efficiencies. • Specialty equipment for consecutive numbering and affixing labels to roll or sheeted forms. • Overwrap units for fin-seal, shrink-wrap, KleenSeal, TUCK-PACK, and three-dimensional overwrap. • Complete prepress with state-of-the-art technology, hardware and software for color management, creative design, computer-to-plate, and digital proofing. • Shrink decoration, ROSO (roll-on shrink-on), cut-and-stack paper and film labels, in-mold labeling (blow and injection), and roll-to-roll labeling, among others. Quality systems All WS Packaging facilities operate under the Group Quality System, which has been developed in accordance with the format and substance of ISO 9000. The Heath, OH and Franklin, PA facilities are certified as ISO 9001:2000; the Fuller- ton, CA facility is certified 9001:2008. Although not all of the facilities are ISO-certified, the quality processes are docu- mented in general compliance to the expectation of the ISO guidelines and to common production procedures, mapping, cGMPs, AIB guidelines, and written procedures accordingly. Quality is also reflected in the level of service WS Packaging is able to provide. For example, its business-to-business online service, WebFlex, offers customers around-the-clock service, 24/7, regardless of customer service office hours. The password-protected site allows quicker turnaround on orders through “immediate” access to artwork, proofing, quotes, order status, reports/custom reports, and shipping information. FLX_Sept2010_mech.indd 36 9/2/10 12:42 AM