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FLEXO Magazine : September 2010
Plants & Processes Revealing the Future of Print to Package and Specialty Printers A Customized Trade Show for the Americas • Worldwide introductions of the hottest new technologies • Live equipment demonstrations of the latest applications and workflow solutions • Learn something new—over 50 seminars in 20 education categories • Network with industry experts and peers Explore Equipment & Products of Interest to YOU 1899 Preston White Drive, Reston, VA 20191 USA | T 703.264.7200 | email@example.com | www.graphexpo.com • Flexible Packaging • Labels: Tape, Tags, Film & Foil • Converting • Folding Cartons • Digital Printing • Flexographic Printing • Components/Computerization Discover Special Show Floor Features Back by Attendee Demand! A Returning Show Floor Destination! PLUS—The latest breaking news on Printed Electronics and RFID Q: What do you see as the most significant changes in just the past 10 years? A key change has been the impact of sustainability, not only in how we operate our business, but also in what the market is demanding. Sustainable packag- ing is more than just a hot socioeconomic topic. Q: How have you adapted WS Packaging to cater to these changes? We source and print on certified recycled materials or alternative materials from renewable resources. Our goal is to support the efforts of brand owners to improve their long-term push toward sustainability. Products such as our patented MultiVision line of extended text labels allow companies to include extra panels of instructions, drug facts, or multiple languag- es and apply them directly to bottles or tubes. This eliminates the need for additional packaging, like unit cartons, blister packs or inserts. As a business, we’ve been recycling and removing waste since long before it was popular. We adhere to responsible environmental practices at all our manu- facturing facilities, and continue to invest in sustain- able initiatives and processes. Our goals are to ensure our facilities and business operations comply with, or exceed, federal, state, and local environmental stan- dards. We recycle more than 1,800 tons of paper and corrugated waste annually. Q: What do you see as the best thing about the label industry today? The players are still hard working, honest business- men, so it’s an honor to compete with them and participate in industry organizations. The possibilities for expanding with new technologies are endless. It’s an exciting time. Q: Where do you see the label industry going in 10 years? 20 years? I think there will be more consolidation as the types of products we produce become more and more sophisticated. Advances in digital printing and in technologies like RFID will make the label industry more complex. Customers will continue to demand more value for their label, and by that I mean they will want the label to accomplish more than just stating the name and ingredients of the product. The label must help sell the product. Q: What are you doing at WS Packaging to anticipate and stay on top of such changes? It’s vital that we stay competitive and be able to grow the business, regardless of the state of the economy. Having an advantage over your competition is the key. That could be a price advantage, a quality advantage, a service advantage, or a product advantage, but you must have a reason to attract new customers. The opportunity I’ve had to make WS Packaging Group a major player in our market has been ex- tremely rewarding. My personal and business philoso- phy is based on the best advice I ever received, which is to take care of your people and lead by example. I believe in hiring good people and helping them to do their best by getting them to enjoy what they do. It’s very important to let your people do their jobs with- out micro-managing them. Delegation is hard for some- one like me who is entrepreneurial by nature, mostly because others won’t do it exactly like you would. But you have to give people the right to fail once or twice if you are going to expect them to take responsibility. That’s why I know WS Packaging will continue to meet industry challenges. n Ws Packaging Group Inc. earned a first-place award in the World label association awards competition for this prime label it produced for Meguiar’s Ultimate Detailer, a car-care product. the label was printed four- color process via UV offset, with an additional color applied UV flexo at the algoma, WI facility. 38 FLEXO sePteMber 2010 www.flexography.org SuStainability at WS Packaging grouP WS Packaging Group’s sustainable packaging program focuses on environmental stewardship, social responsibility, and economic performance. To that end, the company has established a formal environ- mental policy built around protecting the environment, conserving energy, and conserving natural resources. It supports the efforts of brand owners to improve their long-term push toward sustainability by offering cost- effective packaging solutions, based on the sustain- ability of their packaging, including material value, recycled content, recovery value, product/package ratio, and innovation. FLX_Sept2010_mech.indd 38 8/31/10 5:41 PM