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FLEXO Magazine : September 2010
Technologies & Techniques seven-color print sets or even N-color profiling, both of which perform better with large patch sets and therefore put more of a burden on pure number crunching capabilities. Another recent enhancement to color management deals with optical brighteners added to paper. Referred to as OBC (optical brightener compensation), it uses the capability of measure- ment devices to read the UV component of optical brighteners in paper and combine it with the human eye’s inherent ability to see this effect under various ambient lighting conditions. The application UI is often overlooked when discussing col- or management. Users prefer a sleek and modern look that employs animations, reflection effects, and glossy buttons. This is not a trivial matter. It can be a challenging requirement to create a UI that satisfies both low-end and high-end users. “Pro” and “easy ” modes, each with more or less features turned on respectively, usually solves this quandary. Color management has matured over time, adding features and functionality based on user requirements and changing technology. As color management evolves, it will become seamless, less apparent, and eventually automated and invisible to the user. n ABOUT THE AUTHOR: Brian Ashe brings 25 years of ex- perience to the field of color management and applies his expertise in color reproduction across a variety of industries including graphic arts, packaging, textiles, plastics and inks. Working with a client base as diverse as the Metropolitan Museum of Art, Proctor & Gamble, NASA’s Jet Propulsion Laboratory and Dreamworks, Ashe teaches clients about setting standards, communicating color, and process control. He is a regular speaker at a variety of color conferences such as Clemson University, FFTA , GATF, and a guest lecturer at RIT and Parsons School of Design. His background in quality assurance, ISO certification and print production gives him a unique perspective on customer needs. Figure 6. smoothness and noise-reduction algorithms help minimize the posterization effect. A&V and 3M... an unbeatable combination for superior plate mounting. theDiff erence! Experience T: 866.282.7697 • F: 800.223.6869 AndersonVreeland.com • info@AndVre.com For superior plate mounting, find exactly what you need in the ever-widening line of 3M Cushion-MountTM Plus flexographic plate mounting tapes. Choose from a wide selection of adhesive formulations, foam densities and tape thicknesses for your specific applications. Best of all, 3M Cushion-MountTM Plus is brought to you by Anderson & Vreeland. We’re the largest distributor of 3M flexo products with almost 50 years of flexo experience. 3M quality and A&V experience. That’s a hard combination to beat. Contact Anderson & Vreeland for samples, pricing and more information. See us at Labelexpo Americas booth 929 AV_9579_3M_ad.indd 1 7/13/10 7:06:27 AM www.flexography.org september 2010 FLeXO 49 FLX_Sept2010_mech.indd 49 9/3/10 9:11 AM