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FLEXO Magazine : October 2010
Cloud Based Centralized Color Server API Layer Applications connect to sever via API Technologies & Techniques Centralized Color Database Servers Key to Maintaining a sustainable Verified Color system By Jim Raffel There is a need in the printing industry for centralized, easily accessible color databases. While existing color storage, measurement and verification tools work there are significant limitations. For example, the inability of systems to easily share a single spectral reference value among all supply chain members diminishes the effectiveness of existing offerings. By utilizing cloud computing-based solutions, this and other limitations can be overcome. Sustainability initiatives are also enhanced in several ways as explained below. BranD owner aCCeSS Brand owners drive the need for more verified color solutions. Brand color verification and control practices, up until now, have not delivered the desired results. If they had, the number of color-related complaints within the printing industry would not be what they are. Brand color refers to the precise color the customer is expecting to be reproduced regardless of substrate, print process or geographic location. Verification and control relates to managing the expectations of the customer, so as to under promise and over deliver on color reproduction expectations, every time, everywhere. Existing categorization and naming systems have failed our industry and, in fact, have created unmanageable brand owner expectations. Designers work with swatch books that may or may not be in good condition or be printed on substrates that, more often than not, have no similarity to the substrate the printer will be expected to produce the job on. To make maters worse, the designer calls for a “347 Red” in his/her design software and thinks it looks “just right” on his/ her un-calibrated monitor. At some later point in the produc- tion process, a printer will be asked to produce this virtually unidentifiable color. Advantages: • All parties accessing color information will be refer- encing the same database. • Using spectral reflectance data ensures better agree- ment among measuring devices. • Less printing/shipping of proofs makes for a greener workflow. All art courtesy ColorMetrix Technologies llC www.flexography.org oCToBeR 2010 FLeXO 27 Join the Ranks of the tRuly accomplished FLX_Oct10_mech.indd 27 10/15/10 12:31 AM
Sustainable Fall 2010