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FLEXO Magazine : Sustainable Fall 2010
Whole Foods Implements New Sustainable Packaging Guidelines for All Body Care and Supplement Suppliers Whole Foods Market recently announced it has imple- mented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide and, to spearhead the change, has switched to post-consumer recycled (PCR) content bottles for several of its store-brand supplements and body care products. "We're thrilled by how responsive our vendors have been in making changes to provide even more green options for our customers," said Jeremiah McElwee, global Whole Body coordinator for Whole Foods Market. "More exciting still is that through the development process, Whole Foods Market has created a forum for vendors to share best practices, help- ing the whole industry move forward with our environment top of mind." Beginning in the summer of 2008, McElwee and his team worked with 25 of Whole Foods Market's largest personal care product suppliers to develop the new guidelines, which became effective Sept. 1, 2009. The guidelines mandate that suppliers reduce the use of plastic in product packaging, encourage the switch to glass when possible, limit accept- able packaging materials to those that are easily reused or recycled, and/or feature the highest percentage of PCR content. Suppliers were given one year to transition to more eco-friendly packaging. All new body care and supplement suppliers must meet the packaging guidelines before their products can be sold in one of the company 's more than 300 locations in the U.S., Canada and the U.K. "At Whole Foods Market, we're committed to reducing, re- using and recycling waste on all levels of business, and we're thrilled to be leading the green packaging charge with our store-brand products," said McElwee. "We knew that PCR- content bottles were the way to go. They require less energy and water to produce and generate far fewer greenhouse gases, while diverting reusable materials out of the landfill and reducing reliance on virgin plastics." While the switch to PCR bottles began in September 2009., the company expects to switch all of its house-brand Whole Body products, which now use amber plastic PET No. 1 bottles, to PCR packaging by late 2010. The new bottles bear a leaf symbol indicating that they are made from 100 percent PCR plastic. For more information on the new Whole Body responsible packaging guidelines, visit: http://blog.wholefoodsmarket. com/2010/09/leading-the-green-packaging-charge/ Avery Dennison Meets Customer Demand for Thinner Materials With ThinStream At Labelexpo Americas (Sept. 14-16), Avery Dennison launched ThinStream, an ultra-thin PET liner material com- bined with patented machine technology to enable produc- tion of a liner only 12 microns thick, or half the thickness of a human hair. With a thinner profile, ThinStream yields 17 percent more labels per roll and reduces liner waste. "Less waste, increased productivity and improved cost containment have long been the drivers behind ultra-thin facestock and liner development," said Niall Moloney, Avery Dennison's business development director for ThinStream. "The launch of ThinStream addresses the needs of consumer packaging companies to improve their operating efficiency and create more sustainable packaging." The PET liner material has a caliper of 12-micron/0.48mil, which is approximately 50 percent thinner than the lowest caliper 24-micron/0.92mil material used with conventional die-cutting technology. The modular equipment used with the liner material can operate as a stand-alone unit or be added to an existing press line without altering the production layout. The ThinStream die-cutting technology employs a delam/ relam process, a unique web control system, and chilled dies, so the liner is never touched. It can die-cut labels at high speeds with excellent quality and registration control. The ThinStream die-cutting head eliminates die strikes and web breaks for uninterrupted productivity. More information about ThinStream is available at www.EnhanceYourBrand.com. A&P, Pepperidge Farm Team Up in Recycling-for-Coupons Program The Great Atlantic & Pacific Tea Co. Inc. (A&P), and Pep- peridge Farm recently completed a joint coupon program across 175 A&P, Pathmark, and Waldbaums supermarkets across the New York metro area and Connecticut using in-store TOMRA recycling machines as a coupon delivery platform. Consumers returning their aluminum, plastic or glass beverage containers to a TOMRA reverse vending machine (RVM) received a coupon for a free America's Choice 2-liter bottle of soda when they purchase two Pepperidge Farm hamburger or hot dog rolls, in addition to their deposit refund. "Consumers in New York and Connecticut---both bottle- deposit states---are highly familiar with our on-site reverse vending machines, where they can return their recyclables and get a receipt for deposit redemption," said Gary McQuillan, senior director, strategic sourcing, A&P. "This innovative promotion recognizes that RVMs also make an excellent point-of-sale platform: Each time a consumer com- pleted a recycling transaction, he or she also received the valuable store coupon for America's Choice and Pepperidge Farm picnic items." The program was part of a new promotional approach called "Redemption Marketing," created by Paddington Advertising Associates Inc., to leverage TOMRA's recycling machines as a coupon delivery and graphic messaging platform. The focus was on "starting-point" couponing, deliv- ered early in the shopping visit at the RVM, to drive custom- ers to the shelf. 4 Sustainable FLEXO FALL 2010 www.flexomag.com