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FLEXO Magazine : Sustainable Fall 2010
Indicators and metrics serve dis- tinct purposes in the measurement process. Together, indicators and metrics provide an effective means by which an organization can under- stand where it is, where it is going and how much further it needs to go, relative to a stated goal or objective. Therefore it has become common- place to use the term metrics to refer to an indicator and metric as a single entity. The project team, starting from a base of the SPC (Sustainable Packaging Council) indicators and metrics work, has developed a measurement system for assessing the sustainability of packaging in the context of the packaged project. For the first time, this provides a globally agreed language for trad- ing partners to undertake business discussions about how to implement packaging sustainability programs. The project team identified 52 indicators, covering the environmen- tal, economic and social pillars of sustainability. IMPLEMENTATION: PILOT PROGRAMS The project team has developed this framework and measurement system, which are now published. This effectively brings to an end the development phase. However, the project is certainly not finished. The hardest part remains: getting industry implementation, which starts with piloting the framework and the measurement system. A pilot program in- volving more than 25 companies started in April 2010, running through September 2010. The objective of the pilots is to prove the applicability and value of the measurement system (consisting of indicators and metrics) for packaging in the context of sustainable de- velopment. The indicators and metrics, along with the frame- work, need to provide companies with a common language that can be used internally or jointly with trading partners, to shape discussion and action designed to improve sustainabil- ity performance. The feedback from the pilots will be used to update and finalize the GPP framework and measurement system. Further to this, the pilot projects are expected to highlight which data is readily available within the industry, what are the limit- ing factors in obtaining data and what processes should be developed to ensure data availability in the future. The companies listed below have committed to participate in the pilot program. The framework and measurement sys- tem can be implemented internally as well as multi-company but the majority of the pilots involve two or more companies. AEON Dyna Pack KAO Procter & Gamble Alcan Packaging Beauty Freudenberg Kraft Foods Reckitt Benckiser Ardagh Glass General Mills Kroger SC Johnson Beiersdorf Green Bay Packaging Leeb Flexibles Sobey ’s British Glass Hannaford L’Oréal Target Carrefour Heineken Mettler Packaging Tesco Coca-Cola Henkel Nestlé Tetrapak Colgate- Palmolive Hilex Poly PepsiCo Unilever Duro Bag Janes Fine Foods Power Pack WalMart All of the pilots started by establishing a business con- text which leads to a business question which needs to be answered by the pilot. The quality of the business question is critical to determining the scope of the pilot study. The qual- ity of the question can be enhanced by having established the performance requirements prior to considering the busi- ness question. www.flexomag.com FALL 2010 Sustainable FLEXO 11