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FLEXO Magazine : December 2010
Valuable & Versatile... With 101,618 monthly visits to FLEXO’s Internet edition—which in traditional print terms amounts to 1.2+ million cover/spine cracking moments an- nually-- one can safely say the magazine is relevant and relied on. Never content to rest on its laurels, it prefers to ever expand on its universe, better serve its clientele, and develop insightful new offerings, which expand both the breadth and depth of information presented. Action unfolds and excitement builds at year end. December’s SourceBook: The International Directory of Flexographic Products and Services, stands as our capstone issue. That said, it’s fitting that it be the cor- nerstone of future development initiatives as well. In 2011, destiny unfolds. Strategically speaking, it’s our intent to gradually—installment by installment— change the face of SourceBook, resulting in a Bigger, Bolder, Better presentation— fraught with technical data sheets galore. Pieces will combine to deliver in-depth, detailed information, which speaks to both specifications and applications. When everything comes together, SourceBook will stand as a point of differentiation between FLEXO and all of its printing/converting trade competitors. The program is being built on past success and modeled after precedent setting Press Buyers’ Guides and our recent Fall Conference themed plate technology showcase. FiVe-Part Plan By plan and design, the endeavor stretches over 12 months, with critical ele- ments making their way into print on multiple occasions. Installments are set for March, June, August and October, with the comprehensive collection, repackaged as a single entity and refined to include product specific technology showcases in December. Installment-by-installment, the agenda will play out as follows: • March—Ink & Substrate Selection Guide. • June—Anilox Roll & Doctor Blade Selection Guide. • August—Press Buyers’ Guide + Converting Equipment Selector. • October—Plates / Sleeves / Platemaking Selection Guide. • December—SourceBook 2012—the full collection, featured with FTA’s Official Membership Directory and Roster to complete this Portrait of Our Industry. Serving to whet the appetite, for what we have in store, here is a sample list of articles, culled from our 2011 assignment log: “Doctor Blades 101—Critical Com- pounds, Perfect Angles and Ink’s Influence;” “ How to Print, Cleaner, Richer, Truer Colors;” “Mechanical Integrity of the Anilox Roll and its Impact on Print Quality;” “Built to Spec: Matching Anilox to Press;” “Differential Dyne Treatment Technology: Its Impact on Lamination, Flexible Packaging and Folding Carton;” “Biodegradable Films: Critical Properties, Critical Concerns...The Data You Need Now;” “Inline Con- verting on a Wide Web Press;” “Mounting & Makeready Made Easy.” also on taP SourceBook, and its pending facelift, certainly ranks as an exciting chapter in FLEXO’s 2011 story, yet many other features will keep readers ‘fingers clicking and flipping through pages. Some print right as the year kicks off; others occur in tradi- tional position. Not to be missed: 1. Predictable Performance: Forecasting Flexo’s Future—January. 2. Tutorial on Expanded Gamut for the Consumer Products Company. 3. Troubleshooting Tutorials—On Press & Press Side. 4. The Prepress Trade Shop + Trade Shop Directory & Locator—July. From focused, we move to familiar stalwarts namely: February ’s FFTA Forum / INFO*FLEX Pre Show Planner; April’s Official INFO*FLEX Exhibit Guide; and May ’s Excellence in Flexography Awards Recap. All told, once again in 2011, this magazine’s content will prove valuable, versatile and vital. publisher’s ink BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Michael Ferrari, Procter & Gamble Gar y Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Michael Ferrari, Procter & Gamble Gar y Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd. theDif ference! Experience 1961 was a good year. Kennedy was president, gas cost 31 cents a gallon, postage was 4 cents, movie tickets cost less than $1.00 and Bonanza was a TV favorite. 1961 was also the year when two men named Anderson and Vreeland started a company that grew to be the leading supplier of materials and equipment for flexographic printing. Gas was 31 cents a gallon Anderson & Vreeland was formed A movie ticket cost less than $1 We’ve come a long way from our humble beginning. We’d like to thank our customers, suppliers and employees for their faithfulness and support throughout the past 50 years. These years have been very good to us. We can’t wait to see what the future holds. was a good year. Wesley Anderson & Howard Vreeland, Sr. Kennedy was president Stamps were 4 cents Bonanza was a TV favorite AV_9578_anniversary_ad.indd 1 10/14/10 12:34:47 PM 10 FleXO december 2010 www.flexography.org FTA TOdAY FLX_Dec10.indd 10 12/15/10 12:59 PM