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FLEXO Magazine : January 2011
INDUSTRY INDICATORS Planning For Your Future Changes Are Coming; Are You Ready? By Jerry Scher How many years have you been engaged in the print- ing industry? How many times have you heard that radical changes in technology would either put you out of business or transform your business completely? There is no question that the printing industry, as we know it, is undergoing dramatic shifts and that each of us is compelled to consider what our future will look like. And my purpose in this article is not to debate how serious the current threats are to your financial future, but to offer some suggestions about how you should proceed in planning for your future, no matter what that future may look like. One thing I’m certain about; if you do nothing, wait for busi- ness to improve or just impulsively react to all of the external forces and issues that keep you awake at night, your level of frustration will only intensify. Furthermore, the people that sur- round you, you know, the ones you depend on to produce the results, will also become highly frustrated and their perfor- mance will suffer. If you truly want to be part of what can be an exciting future in the communications industry, it’s time to take a systematic approach to creating your future. And in the 22 FLEXO JANUARY 2011 www.flexography.org • In order to develop an executable plan, there are actually three questions you must address: Why? What? How? • Carefully “study the numbers” that drive the ultimate decisions. • Your ability to execute will be dependent upon the talent you surround yourself with.
Sustainable Winter 2011