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FLEXO Magazine : January 2011
INDUSTRY INDICATORS But that, insisted Do, is commercial printing. What about packaging and flexography. “Flexo still wants a minimum dot,” declared Do. Packaging also needs proofers that work on a wider variety of substrates. In addition, said Do, “Flexo doesn’t print just four colors— it needs support for expanded gamut, white inks, and metallics.” Such proofers exist, stated Do, but he noted that there are obstacles to adoption. Among them are the industry ’s reli- ance on TVI (tonal value increase) and SID (solid ink density), a lack of adherence to FIRST specifications, both on the printer and proofer side; and the need to proof on the actual substrate. Do touted the value of FIRST in any printing environment. “Until you run to the numbers, it is difficult to buy a system and call it a proofer,” he said. He also offered a caution for flexog- raphers who prefer dot-based inkjet systems: “If you want a dot, you have to accept more maintenance requirements and registration issues.” IMPLEMENTATION CONTEMPLATION Change can be scary, as can the introduction of a new technology into an operation. Don Hutcheson of HutchColor LLC brought together a group of speakers to discuss common obstacles to implementation and initiate a conversation on how to overcome them. Among them, Steve Smiley of Vertis Inc. observed that many people are aware that “there’s a right thing to do, but I’m going to do this because it’s easy.” He noted that there are standards for calculating the white point of paper, but that vendors are not using them. “ We have to quit taking easier roads,” he proclaimed. Tuccitto returned to the stage and professed that a lack of process control combined with bad habits can inhibit implementation. At the same time, he said, “You can’t shove it down their throats.” He advocated education and employee empowerment. “ You’ve got to turn on the ‘lightbulbs.’” Glenn Andrews of ColorClarity stated that there are two types of people who fail to implement—those who fail be- cause of apathy, and those that try but fail anyway. For some reason, he added, incremental changes are the hardest. Andrews said he often sees companies get stuck on the “one thing” that a technology doesn’t do. Success, he revealed, requires 100 percent support from the top. Taking this idea one step further, Bill Jacot of WLJ Consult- ing advised becoming an “inside salesman.” In other words, educate yourself about a technology and be an advocate for it. But, he cautioned, “be realistic—know the good, the bad and the ugly.” n 26 FLEXO JANUARY 2011 www.flexography.org
Sustainable Winter 2011