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FLEXO Magazine : January 2011
INDUSTRY INDICATORS was appointed vice president of operations responsible for Anderson & Vreeland Engineered Products and manufac- turing for A&V and its subsidiaries. Darin and Drew work together in expanding vendor and OEM relations that support A&V’s business. Anderson & Vreeland continues to introduce new products that improve plate quality, efficiency and the environment, from companies including Epson, EskoArtwork, GMG Color and Stork Prints. At the same time, A&V prides itself on long- standing relationships with industry leaders including 3M, Flint Group, Rogers, tesa tape and Toyobo. “ We look forward to building long-term, strategic relationships with our new partners,” said Darin. CUSTOMER SUPPORT Rubber and matrix, solvent-wash plates, water-wash plates, digital plates and direct laser engraving—the industry has evolved substantially during the past 50 years. Anderson & Vreeland has played a key role by introducing new materi- als and equipment that improved plate processing efficiency and accuracy, and address environmental and ecological concerns. The one constant to all of these products has been Anderson & Vreeland’s customer support, in which the com- pany takes great pride. Jack Richards, former vice president at A&V, remembers back in the mid 1960s, having a customer in Pennsylvania that ran out of rubber in the middle of the night. Jack loaded cartons of rubber into a station wagon and personally delivered the order around 1 :00 a.m . to keep the second shift working. “ T he customer couldn’t believe it and never forgot it,” noted Jack. In 2001, the company introduced toll-free phone and fax numbers making it easier to contact the company. Today, training and customer support is more important than ever. The growing sophistication of digital technology used in flexography mandates it, and without it, companies are only tapping the basics offered by feature-rich equipment and software. Anderson & Vreeland offers training and support designed for every level of experience—at customer loca- tions, online or at one of A&V’s training centers. “ When you buy from Anderson & Vreeland, it is the begin- ning of a relationship, not just a transaction,” said Darin. “ We’re committed to helping make the best use of our equip- ment, materials and your resources.” Anderson & Vreeland’s first 50 years have been very good to the company and the flexo community at large. “ We’d like to thank our customers, representatives, suppliers and associates for their faithfulness and support over the years,” said Howard Vreeland Jr. “ We can’t wait to show you what the future holds,” he added. The company also sponsors the Howard Vreeland Sr. Virtual Campus designed for educators to access FTA’s TEST (Technical Education Services Team) authored courses. Howard Vreeland Jr. was inducted into the Flexographic Technical Association’s Hall of Fame in 2008 (see FLEXO May 2008). “Anderson & Vreeland takes great pride in supporting the FTA and its educational mission. Our sponsorship of TEST complements our efforts to introduce advanced training and technologies to this industry that has been so good to us,” said Howard Vreeland Jr. n An early hydraulic molding press sold by A&V in the 1960s. A&V continues to offer cutting-edge technology, including direct laser engraving systems. 30 FLEXO JANUARY 2011 www.flexography.org GIVING BACK TO THE INDUSTRY Over the past 50 years, A&V has been actively in- volved in the FTA and other graphic arts associations. Howard Vreeland Jr. and his father have an impressive record of service including: • Being active members of the FTA/FFTA for four decades. • Serving on the FTA Board of Directors, FFTA Board of Trustees, and FlexSys Training Corp.’s Board of Governors. • A term as chairman on FTA’s Supplier Leadership Council; • Sitting on the FTA Awards Committee and acting as an awards judge. • Serving on the High School Advisory Council to promote benefits of the flexo industry. • Speaking at FTA/FFTA Workshops, Road Shows, Conferences and Annual Forums.
Sustainable Winter 2011