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FLEXO Magazine : January 2011
TECHNOLOGIES & TECHNIQUES When quality is compared to flexo, it is almost the same. Typically, if a job was initially printed digitally, InTouch will try to print it digitally in subsequent runs, to maintain the same look. If the output is good, customers see no reason to switch over, particularly if they can forego any extra die cost. The crisp tones and sharp four-color printing has made all products stand out. InTouch Labels asks its customers a few questions to determine if digital label printing is right for them: • Do you need a small quantity of full-color labels? • Do you have a variety of products, each requiring a cus- tomized label? • Do you want to print multiple versions of your product’s label to test in the marketplace? • Do you have a special shape or size but can’t afford a new die? A yes answer to any of these questions would point to digi- tal label printing as the perfect solution. “ We see projects such as test marketing all the time. In fact, that’s one of the great things about this system,” explains Hayes. “ We’ll produce a couple samples, even if the job is slated to be run on a flexo press. Our customers can put the label on a jar or bottle, and make sure it looks good. It helps eliminate a lot of production issues downstream—for ex- ample, preventing sizing or design problems. These samples don’t require plates to test a job, so we can run them for basi- cally nothing.” Trade shows are also an opportunity. Since the setup is fast, InTouch Labels can deliver product very quickly if there is an emergency. “I remember a time when a customer had run out of labels at a trade show. We sent them overnight, so they were at the booth in the morning,” remarks Hayes. “Recently, we had a customer who wanted 1,000 four-color window decals with a special diecut, with an especially tight deadline in time for a trade show that was only a few days away. There was no way that flexo would meet the deadline, particularly with the need for the die,” remembers Hayes. “Our new digital printing system was more cost-effective, we were able to print the job the morning we received it, and ship it in the afternoon.” BENEFITS FOR BOTH One of the key benefits to digital printing is the ability to run multiple lots of different designs without adding a huge expense. In traditional printing, the only way to print different designs is to create multiple plates. This can make a simple job very expensive and time consuming. Since digital printing doesn’t use plates, multiple designs can be printed without affecting the overall cost. This can be beneficial for multiple product offerings each requiring customizing a label design Bruce Hayes, owner of InTouch Labels (left), along Lauren Hayes, vice president of sales; and Brian Thomas, production manager. 40 FLEXO JANUARY 2011 www.flexography.org
Sustainable Winter 2011