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FLEXO Magazine : Sustainable Winter 2011
US Demand for Green Packaging to Reach $41.7 Billion in 2014 Freedonia Group Now Forecasts Demand For Green Packaging Will Grow 3.9% Yearly. These and other trends are presented in Green Packag- ing, a new study from the Cleveland, OH based industry market research firm, Freedonia Group. Among the findings revealed: 1. Degradable packaging is forecast to expand 13.6 percent annually to $685 million in 2014, driven by price competitiveness with conventional resins, capacity expansions and rising demand for envi- ronmentally friendly manufactured goods. Advances will also be based on enhanced performance properties re- sulting from blending and other modifications, initiatives by brand owners to improve the environmental footprint of their packaging, and legislative bans on polystyrene foam foodservice disposables in some parts of the country. Preventing faster advances will be the maturity of some product types (e.g., ring carriers, loose-fill), the lack of consumer composting networks in most areas of the U.S., and competition from emerging green packag- ing materials such as non-biodegradable bioplastics. 2. Recycled content packaging constitutes the vast majority of green packaging and demand is forecast to increase 3.6 percent annually to $37.3 billion in 2014. Gains will be supported by increased collection activity and processing capacity, coupled with greater use of recycled content packaging by firms seeking to demonstrate environmental respon- sibility and differentiate their products. Robust growth is anticipated for plastic recycled content packaging based on more concerted collection efforts and ex- panded processing capacity, especially for food-contact approved resin grades. 3. Reusable packaging demand is expected to post above-average growth through 2014, improving from the 2004-2009 pace based on a rebound in manu- facturing activity from a weak base in 2009. Demand for reusable plastic containers and intermediate bulk containers will benefit from an upswing in manufacturing activity and inroads into lower capacity packaging types such as drums, pails and shipping sacks. US GREEN PACKAGING DEMAND (million dollars) % Annual Growth Item 2004 2009 2014 2004- 2009 2009- 2014 Green Packaging Demand 30145 34460 41650 2.7 3.9 Recycled Content Packaging 27175 31178 37250 2.8 3.6 Reusable Packaging 2795 2920 3715 0.9 4.9 Degradable Packaging 175 362 685 15.6 13.6 © 2011 by The Freedonia Group, Inc. • Production volume will equate to 58 billion pounds of material. • Growth will outpace overall packaging demand , yet remain relatively moderate due to the maturity of many products and the large existing presence of recycled content packaging in paperboard and metal packaging. • Fastest gains are anticipated for degradable pack- aging and plastic recycled content packaging. www.flexography.org WINTER 2011 Sustainable FLEXO 3