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FLEXO Magazine : Sustainable Winter 2011
• Sustainability is both a curse and a blessing in that it requires developing new products and campaigns, yet promises economic growth. • Unilever has redesigned the plastic bottles for its Suave brand hair care products with the help of Sonoco, using 16 percent less material. • A major contribution to sustainable production can be made by reducing the consumption of energy and operating materials by packaging machinery through the use of modern technology. Ecology is a sure winner: Bioplastic packages often consist of renewable raw materials---they therefore fit in with the sustainability strategies of many companies. Photo courtesy Messe Düsseldorf. 4 Sustainable FLEXO WINTER 2011 www.flexography.org