by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2007
S ustainability is “the new IQ test for management” ac- cording to Don Carli of The Institute for Sustainable Communication, a keynote speaker at FFTA’s 2007 Annual Forum. In the past few years, sustainability has become the most pressing term in many flexographers’ vernacular. In 10 years, Wal-Mart, Carli noted, has an objective—not a goal—of being 100-percent powered by renewable energy. This will reflect on its vendors, who will in turn pass the demand on to packaging producers. More than 1,700 flexographers arrived in Montréal, QC, Canada, many eager to glean insights on sustainability from Carli. Several converters present had long since adopted sustainable polices. Three shared their wisdom in a session following Carli. Among them, was Rick Huntoon of National Envelope Corp., who set out to prove that sustainability and environmental conscien- tiousness was no passing fad. He told attendees, “Ninety-nine percent of the public is scared to death” of environmental haz- ards, and added, “Ninety-six percent of consumers will switch to a green product if all else is equal.” He then talked about supporting FSC (Forestry Stewardship Council) paper mills, becoming SFI (Sustainable Forestry Initiative) certified, and using renewable energy such as wind power to become Green-E certified (see FLEXO May, page 30). Trying to persuade flexographers to become part of the solu- tion, Barbara McCutchan, Meadwestvaco Corp., explained how her firm was awarded “The Best in Class” status for the contain- ers and packaging group two years in a row by the Dow Jones Sustainability Indexes. She mentioned a program of social re- sponsibility, the development of a community advisory program, and incorporating an employee code of conduct. McCutchan also said Meadwestvaco was an early member of the Sustainable Packaging Coalition, and referenced the group’s Design Guide For Sustainable Packaging (see FLEXO March, page 39). Wayne Huttle of Smurfit-Stone Container Corp. told attendees that the U.S. forest inventory has increased 39 percent since 1952. More than 60 percent of the energy used by the company comes from biomass, including pulp extracts, bark and residuals. Steam generated from manufacturing is recycled into heat and electric- ity for drying paper. These efforts, according to Huttle, are “the only way we can be profitable.” Among the FTA printer/converter members in attendance at the sessions was Phyllis Kerr, plant administrator for Global Packaging, Oaks, PA. She told FLEXO that the presentations gave her some solid ideas for how to achieve true sustainability. “We were starting to look into sustainability prior to the Forum, based on a customer asking for our policies. At the time, we had some policies, but not an overall clear picture.” Now the firm is planning to expand its program. “I have a clearer idea on how to go about pulling together a sustainability program and we are heavily into it,” she said. “We are doing a carbon footprint of our facility and we are working closely with a major upstream supplier on doing life cycle analysis that in the end will help us look at how to reduce our impact on the environment—it’s great!”? 1 2 F L E X O J U LY 2 0 0 7 w w w . f l e x o g r a p h y . o r g Printers & Questions Sustainability
Golden Anniversary Commemorative Journal