by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : March 2011
Industry Indicators Smiley Receives Service Award at IdEAlliance Leadership Summit BALTIMORE — Steve Smiley, director of color technology, Vertis Communications, received the prestigious Leonard Holzinger Service Award at February ’s International Digital Enterprise Alliance (IDEAlliance) PRIMEX2011 Leadership Summit. He was recognized for his exemplary service to the industry through the development of color management in- novations that are now standards in the field. Over a 35-year career in the graphic arts and printing industries, Smiley has become a recognized authority on the use of color management in product branding and market- ing. He pioneered an industry approach to establishing consistent brand color treatments that remain true from file to output, regardless of format, size or printing platform. Smiley was instrumental in the development of the Interna- tional Standards Organization’s proofing standards and the Flexographic Technical Association’s FIRST (Flexographic Image Reproduction Specifications and Tolerances) color management guidelines. He is currently the FTA representa- tive to CieLab and other standards bodies, and chairs the IDEAlliance Print Properties and Colorimetric Working Group. Smiley is scheduled to speak at FFTA’s Annual Forum, May 1. His topic, set for the Sunday Prepress Session: brand color management, specifically xml data and its impact on blind format transfer. At Vertis, where he has led the Color Engineering Depart- ment for more than 20 years, Smiley has engineered color management tools and standards that protect brand integrity, such as design, color and image quality for leading compa- nies across North America, including Saks Fifth Avenue, Polo Ralph Lauren and Lowe’s . “Steve’s commitment to advanced color management prac- tices continues to move the industry into the future by consis- tently raising the bar for quality control procedures across all printing processes,” says Gerald Sokol Jr. , interim president and chief executive officer and chief financial officer for Vertis Communications. “ We are honored that one of our own has achieved this prominent award, and are proud to have Steve on our team helping to elevate consumer brands through color consistency and production reliability for our industry leading clients, including Hershey ’s , Meijer and Tyson Foods. ” The Leonard Holzinger Service Award was established in 1986 in recognition of a model member who has dedicated both time and commitment to the development of new pro- grams and services. “At IDEAlliance, our goal is to empower the graphic arts and printing industry with continuously advancing core technology and best practices to enhance ef- ficiency and speed information across the end-to-end digital media supply chain,” says David Steinhard, president and CEO. “Steve Smiley ’s contribution to the organization and the industry through his commitment to excellence and belief in the importance of color management practices is enabling leading companies across the globe to enhance their brands through the production of best-in-class designs across any printing process.” InfoTrends Launches Study on Packaging and the Brand Owner WEYMOUTH, Mass. — InfoTrends announced the Feb. 2011 launch of a new multi-client study, Packaging and the Brand Owner. The study will reveal insights into brand own- ers’ opinions and preferences regarding print, with a particu- lar focus on the label, folding carton and flexible packaging applications. Research will include a structured Web survey of brand owners and converters, augmented by personal interviews with brand owners in food and beverage, health and beauty and other verticals. The broad goals of the study include: • Assessing brand owners’ understanding and perception of digital printing technologies. • Capturing the needs and requirements of the brand owner, now and in the future. • Identifying the pillars for success in meeting brand own- ers’ needs. • Steering equipment vendors’ product development ef- forts to match coming market needs. Through this research, InfoTrends will obtain brand own- ers’ opinions about digital versus conventional technologies; understanding of flexo, EP, IJ and wide-format processes; the role of variable printing; short runs place in the business; and wish list for the future. steve smiley speaking at the December 2010 Pia/Fta color Management conference. 8 FLEXO March 2011 www.flexography.org PRESSIng ISSuES FLX_March11.indd 8 3/18/11 1:31 PM