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FLEXO Magazine : March 2011
4 sessions Sunday, May 1 9:45am – 10:00am Welcome to Forum 2011 Forum Chair: Mark Coffman, Dixie Graphics; Co-chair: Randy Butler, Printpack, Inc.; and Mark Cisternino, Flexographic Technical Association 10:00am - 12:00pm prepress Session Session Chairs: Hank Welter, Exopack & Larry Moore, EskoArtwork In an effort to capture the consumer’s attention in today’s marketplace, brand owners have driven flexible packaging printers/converters to seek new technologies that will streamline processes and produce consistent, vibrant graphics for every impression delivered to their customers. Whether color management or print resolution is the challenge, this session offers the solutions to help satisfy even the most finicky graphics professional and help your company take the checkered flag. So it’s “Gentlemen (and ladies), Start Your Engines” and let’s explore the approval process for new designs, and the merging of digital proofing and prototyping. Still skeptical? Hear directly from a CPC how new technologies are used, applied and viewed to satisfy the brand conscious consumer. New prototyping and proofing Technology for packaging New UV curable ink jet printers are poised to revolutionize the prototyping component of package design. Traditionally this task was expensive, time consuming and seldom color accurate. Innovations in UV curable printers and modern color management technology allow these printers to create complex package designs on the actual package substrate. Coupled with color management, these packages can be used as proofs too. This presentation will review the features of this technology. Marc Welch, GMG Americas Brand Color management New brand color management standards are available that change the way we communicate color. Utilizing these new tools will allow digital data to reside inside a PDF. This data is spectral accommodating the simplest system to the most complex. Using physical swatches printed over black with a minimum of substrate, brand color and black and the color over black provides a swatch for creation software that designers can utilize defining the actual brand color. This xml data also provides information for the ink manufacturers, proofing systems as well as the printer in a blind transfer format. Steve Smiley, Vertis Inc. Why High Resolution Flexo? Imaging flexographic plates at higher resolutions opens the door to a world of new possibilities that are changing the face of the industry. This presentation will describe high resolution imaging and how it enables the use of new screening technologies that can transfer more ink, print with more detail, and smoothly fade to zero in the highlights. To further illustrate the benefits, case studies of companies currently using hi-res flexo will be examined. Rory Marsoun, EskoArtwork Delivering the Expectations Every day you are presented with new technologies, tools and ideas on how to improve the printing process. This session will provide a CPC’s perspective on the types of systems that help them achieve their goals; shorter lead times, reduced variation and a cost effective system from design through production. With a look at where Coca-Cola North America was in the past, where they are today and a look to the future. Shannon Steele, Coca-Cola North America 1:00pm - 3:00pm Sustainability Session Session Chairs: Todd Wiederhold, Printpack, Inc. & Brad Vette, OEC Graphics While sustainability was once looked upon by many as the latest fad in the marketplace, it has now become a necessary element of our business – one found in every customer presentation and RFP submission. Sustainability, the pursuit of continuous improvement and a realization of a reduction in the plant’s environmental footprint, is now an expected behavior for every printer/converter. In fact, it’s no longer acceptable to simply comply with applicable legal requirements and make vague claims regarding your environmental stewardship. Instead, it is expected that every member of the packaging supply chain is tracking and reporting on sustainability-related metrics; while at the same time, publicly declaring their goals for improving and executing new initiatives to achieve them. How do printers/converters make meaningful improvements to their operations? How will these improvements achieve their three-fold goal: improved economic performance, minimized environmental impact, and societal improvements? This session will provide insight into assessing operational practices, evaluating emerging technologies and re-thinking how packaging is produced. Closing the Loop: Understanding Various End-of-Life Options for packaging materials The life-cycle of a product includes the end-of-life disposition of waste materials. In many cases, those materials are the printed articles of packaging that were used to contain, protect, preserve and promote the product. In this session, I will show that: 1) there is a documented benefit from recycling, 2) not as much is being recycled as we think, 3) recycling requires a systematic approach, 4) recycling is not the only means of landfill diversion, and 5) customer and consumer education is an imperative. Paul Kearns, Exopack Improving Walmart Sustainable packaging Scorecard Results by Changing plate processing method: a Case Study The Walmart Sustainable Packaging Scorecard has become a hot topic among Consumer Product Companies (CPCs) as they strive to demonstrate their compliance to sustainability standards set by the world’s largest retailer. Many in the flexo community are aware of the Packaging Scorecard’s existence, but may be unaware of a section of the Scorecard that can be influenced by innovative technologies. This presentation will be a case study of how a consumer product company’s score can be positively impacted by printing plate processing. This presentation will take attendees through Section Four of the Walmart Sustainable Packaging Scorecard, the LCA that was Forum2011_brochureMarch.indd 4 3/15/11 6:35 PM