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FLEXO Magazine : March 2011
8 sessions Tuesday, May 3 8:00am - 10:00am FIRST Forward: Leveraging FIRST for the advancement of Flexography Session Session Chairs: Lon Robinson, Tension Envelope Corporation & Eric Ferguson, MacDermid Printing Solutions The pace of the flexo industry can be fast and frenzied. How do you get to the finish line with your project without hitting the wall? During this session we’ll share the process from the brand owner’s perspective and we’ll hear about implementation from the printer’s perspective. You’ll also learn how to use the guidelines found in FIRST to measure and communicate color. Also on the agenda: what to do when the job requirements don’t fit neatly into your current process specifications. FIRST from a Brand Owner’s Perspective As FIRST 4.0, the Near Neutral Calibration Process, and the desire to incorporate standards and calibration methods reaches flexographic print suppliers, a perspective on why these initiatives matter to executing a global brand is delivered in this presentation. Jay Sperry, HAVI Global Solutions FIRST: Proving it Everyday You’ve implemented FIRST into your workflow. Now what? How do you sustain the first year of excitement and commitment? Let’s discuss how to use today’s information to improve tomorrow’s results. We will discuss how to avoid the road blocks in order to enjoy continued success! Kim Madigan, Smyth Companies measuring L*a*b vs. Density & Dot Gain With the increasing complexity of designs in the flexo market, there is greater demand for measurement tools to help control color consistency through data. Should printers monitor density or L*a*b* standards, even on process colors, and adhere to a delta E tolerance? L*a*b* measurements give more data, but the main question is, “Is this additional data useful and necessary?” Jessica Harkins, Anderson & Vreeland, Inc. Color Communication in the Digital age Accurate color communication starts with a good color specification. Advances in measurement technology and software now allow brand owners and designers to specify digital color standards. If a color is specified in a digital format it can be passed down the supply chain and used around the world with no change, keeping the integrity of the original design. The goal of this presentation is to introduce attendees to the idea of digital color communication (as opposed to relying strictly on physical standards) and its practical application. A focus on communicating color between various players in the digital supply chain will be addressed as well. This session is perfect for brand owners, designers, ink suppliers, and process control managers. Brian Ashe, X-Rite, Inc. aim, Tune, & Synchronize: a Look at matching a Specification for Non-Standard Print Conditions Thanks to specifications such as FIRST and GRACoL 7, the practice of printing to the numbers is becoming increasingly widespread. However, the confusion which arises when non-standard materials (inks and substrates) prevent an exact match to the spec limits the usefulness of the spec. This presentation will look at the usefulness of aiming at a specification even when our specific printing conditions do not meet the specification. Mark Samworth, EskoArtwork “ I find the entire conference an outstanding value. The speakers are interesting and the networking opportunities are plentiful.! ” – M i ke Summers, Taylor Made Labels, Inc. Forum2011_brochureMarch.indd 8 3/15/11 6:36 PM