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Home Living : March 22nd 2011
HLN - HOME LIVING: NORTH, Tuesday, March 22, 2011 5 Can't commit to green » ADVERTISING FEATUREHOMELIVING Australian shoppers' green intentions largely fade by the time they reach the cash register, according to a Macquarie University study. The study, commissioned as part of the Panasonic Chair in Environmental Sustainability initiative, found there is a weak link between intent to purchase eco-friendly products and actual buying decisions. The study found while 75 per cent of some 2000 consumers considered environmental features ahead of buying goods, only 20 per cent actually bought goods with eco credentials. The study looked at key electronics categories including televisions, airconditioners and washing machines. Professor Tim Flannery, Panasonic Chair in Environmental Sustainability at Macquarie University, said getting consumers to buy green -- as well as think green -- was critical to improving environmental outcomes. ''Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,'' Prof Flannery said. ''People are going to continue to purchase and use products such as consumer electronics and need to make sure they're making the best possible decisions.'' Other key findings from the study included: Eco features accounted for only between 11-20 per cent of purchase intent, depending on the type of product being considered Eco purchasing intent was most strong in sales of household appliances such as washing machines, while the link was weakest in sales of home entertainment products Eco features were most valued by younger (18-24) and older consumers (over-55), while they were much less valued by those in the 33-44 age group Panasonic estimates that it is possible to reduce CO2 emissions from a household by 65 per cent within five years by increasing the energy-efficiency of devices and reducing the power consumption of the entire house. Details: panasonic.com.au SHUTTER SPECIALISTS PH: 9868 5373 ONLY hln BEAT ANY GENUINE QUOTE ALL SHUTTER REPAIRS SLIDING • BI-FOLD • HINGED • FIXED Lic. 149876C We are your 'one-stop' for building, maintenance and renovations solutions - regardless of the project small or large. Our quality, service and reputation is unrivalled. Take a look at www.creativeeye.com.au Interior + renovation work including bathrooms & kitchens + carpentry work + handyman/repair jobs + painting + storage areas Exterior + decking + pergolas + maintenance repairs Outside Living + entertainment areas + paving + cabanas/spas areas + bbq housing + fencing + screening + stairs renovations - gardens - outside living areas building solutions - interiors - exteriors For advice or a quote contact us on 0408 259 189 NEW SHOWROOM NOW OPEN opposite Greengate Hotel Killara Phone 9880 2885 Display 684 Pacific Hwy, Killara 2071 | www.totalbathrooms.com.au 2272289k wk36 4577 7474 www.arcticair.com.au FREE upgrade to a Daikin 4 zone controller with the purchase of any Daikin ducted system & 10% OFF all wall mounted split systems WINNER 2144808i 22/2 SUMMER SAVINGS... World's Leading Shutters | Roller Blinds | Romans | Venetians | Awnings and more... All products can be motorised www.completeblinds.net.au 8824 7975 zb0454 Our qua lity never before offered a t thes e prices SALE Free INSTALLATION As heard on Ray Hadley 2GB PLANTATION SHUTTERS Plantation Shutters www.sarmax.com.au email: email@example.com Just a few reasons to call Sarmax NOW for your free quote Privacy Noise reduction Ventilation Light control Insulation Low maintenance Cedar or aluminium Basswood Custom made High quality Local family business Save $ - buy direct from the importer Your team that thinks outside the square Call us today 0428 178 997 2039454im 17/1 Wk34 FREE 'IN HOME' CONSULTATION 1300 137 198 www.ccbd.com.au W Curtains W Romans W Sunscreens W Pelmets W Swags W Shutters W All Blinds W Bedspreads LATEST DESIGNS IN CURTAINS & BLINDS by Design CREATIVE CURTAINS 2188211i 11/1 BUILT IN WARDROBES FACTORY DIRECT PRICES BUILT IN WARDROBES FACTORY DIRECT PRICES PH: 9890 7477 PH: 9890 7477 • FREE MEASURE & QUOTE • LIFETIME GUARANTEE Made to suit your budget & needs • Style • Service • Variety • Full range • Accessories • Hinged Doors • Sliding Doors • Over 20 years exp. Sydney Wardrobe Company Pty. Ltd www.sydneywardrobe.com.au Lic: 185628C 2152887i hln wk40
March 15th 2011
March 29th 2011