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Home Living : March 22nd 2011
4 HLF - HOME LIVING: NORTH WEST, Tuesday, March 22, 2011 Can't commit to buy green: study » ADVERTISING FEATURE HOMELIVING Australian shoppers' green intentions largely fade by the time they reach the cash register, according to a Macquarie University study. The study, commissioned as part of the Panasonic Chair in Environmental Sustainability initiative, found there is a weak link between intent to purchase eco-friendly products and actual buying decisions. The study found while 75 per cent of consumers considered environmental features ahead of buying goods, only 20 per cent actually bought goods with eco credentials. The study looked at purchasing behaviours across key electronics categories including televisions, airconditioners, washing machines and digital cameras. Some 2000 consumers were surveyed. Professor Tim Flannery, Panasonic Chair in Environmental Sustainability at Macquarie University, said getting consumers to buy green -- as well as think green -- was critical to improving environmental outcomes. ''Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,'' Prof Flannery said. ''People are going to continue to purchase and use products such as consumer electronics and need to make sure they're making the best possible decisions.'' Other key findings from the study included: Eco features accounted for only between 11-20 per cent of purchase intent, depending on the type of product being considered Eco purchasing intent most strongly mirrored purchasing behaviour in sales of household appliances such as washing machines, while the link was weakest in sales of home entertainment products like televisions Eco features were most valued by younger (18-24) and older consumers (over-55), while they were much less valued by those in the 33-44 age group Panasonic estimates that it is possible to reduce CO2 emissions from a household by 65 per cent in 3-5 years by increasing the energy-efficiency of devices and reducing the power consumption of the entire house. Panasonic Australia managing director Steve Rust said the results were disheartening for many companies. ''The message just isn't translating into action. Consumers are making all of the right noises but, at the end of the day, they just aren't buying green -- at least with consumer electronics,'' Mr Rust said. Details: panasonic.com.au Bathrooms 2225428i 22/2 Renovation Specials O Natural Stone O Frameless Screens O Aussie Made Vanities O Stylish Taps & Fittings O Quality Componentry O Top Tradies Bring your measurements for an On the spot Quotation SHOWROOM OPEN 6 DAYS BCAD Installations PTY LTD 1/9 Packard Ave CASTLE HILL 25 years at this location Builders Lic: 180 223 C 9899 2822 Simply the best Designer Selections ALL AREAS 9838 9090 FREE MEASURE & QUOTE Lifetime Warranty www.justforyouwardrobes.com.au DESIGNED TO SUIT YOUR BUDGET Timber Coloured panel Painted Mirrored Sliding Hinged Built-inWardrobe SPECIALISTS JUST FOR YOU WARDROBES PTY. LTD Lic. 185684C 2032708K wk41 Kitchens Bathrooms Doors Laundries Toilets from $19 5 full ceramic 4 panel solid timber maple Doors Crazy! $135 30% off Custom Made Kitchens SALE Vanities from $199 Solid timber maple French Doors Crazy! $169 AusLux Stainless Steel Sinks from $110 24 Bridge Street, RYDALMERE - off Victoria Rd Ph 9898 1200 www.auslux.com.au OPEN 7 DAYS Mon - Fri 9.00am-5.00pm Saturday 9.30am-2.00pm Sunday 9.30am-1.00pm Bathroom Accessories from $15 Taps from $45 Shower Screens from $375 Home Improvement 2138896i 1/3 SYDREALBMAR21_2 Master Licences: VIC No. 65201491P | WA No. SA37852 | SA No. ISL152299 | NSW No. 405187443 | ACT No. 17501009 | QLD No. 3258669 *The $200 discount is available only to persons entering into a 3 year Initial Term alarm monitoring contract. Total monitoring price for the Initial Term is $1150.20, payable in 36 monthly installments of $31.95. Price for alarm installation is $790.00, $200 off RRP of $990.00. This price includes installation of 1x Alexor Panel, 1x Keypad Prox Tag, 2x Wireless PIR, 1x 2-Way Outdoor Siren and 1x Power Supply & Back up Battery & Telephone Lead. Offer valid until 30 September 2011 and is subject to the customer signing ADT s standard Customer Service Agreement, a copy of which is available at w ww.adtsecurity.com.au What s the real cost of a break-in? Anxiety, sleep loss, insurance costs and loss of precious memories can last long after a break-in. Get peace of mind knowing ADT Security is helping to protect those things that matter the most to you. With full installation, fast alarm response and 24/7 monitoring, wherever you are, rest assured ADT Security is Always There. Contact ADT Security now on 131 238 or adtsecurity.com.au 200 $on your new alarm installation* SAVING
March 15th 2011
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