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Home Living : March 22nd 2011
4 HLS - HOME LIVING: SOUTH, Tuesday, March 22, 2011 Can't commit to buy green: study » ADVERTISING FEATURE HOMELIVING Australian shoppers' green intentions largely fade by the time they reach the cash register, according to a Macquarie University study. The study, commissioned as part of the Panasonic Chair in Environmental Sustainability initiative, found there is a weak link between intent to purchase eco-friendly products and actual buying decisions. The study found while 75 per cent of consumers considered environmental features ahead of buying goods, only 20 per cent actually bought goods with eco credentials. The study looked at purchasing behaviours across key electronics categories including televisions, airconditioners, washing machines and digital cameras. Some 2000 consumers were surveyed. Professor Tim Flannery, Panasonic Chair in Environmental Sustainability at Macquarie University, said getting consumers to buy green -- as well as think green -- was critical to improving environmental outcomes. ''Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,'' Prof Flannery said. ''People are going to continue to purchase and use products such as consumer electronics and need to make sure they're making the best possible decisions.'' Other key findings from the study included: Eco features accounted for only between 11-20 per cent of purchase intent, depending on the type of product being considered Eco purchasing intent most strongly mirrored purchasing behaviour in sales of household appliances such as washing machines, while the link was weakest in sales of home entertainment products like televisions Eco features were most valued by younger (18-24) and older consumers (over-55), while they were much less valued by those in the 33-44 age group Panasonic estimates that it is possible to reduce CO2 emissions from a household by 65 per cent in 3-5 years by increasing the energy-efficiency of devices and reducing the power consumption of the entire house. Panasonic Australia managing director Steve Rust said the results were disheartening for many companies. ''The message just isn't translating into action. Consumers are making all of the right noises but, at the end of the day, they just aren't buying green -- at least with consumer electronics,'' Mr Rust said. Details: panasonic.com.au www.waratahwardrobes.com.au FACTORY & SHOWROOM Unit 1, 183-185 McCredie Rd, Guildford 9632 5444 Lic. No. 160400C 2128221i 1/2 built-in WARDROBES N Lifetime Warranty N Free Measure & Quote N Custom Design Built-in Wardrobes N Renovation of existing Wardrobes N Sliding Mirror doors in a variety of colour frames N Hinged or sliding Federation Doors N We now do kitchens Original CHARLWOOD Group www.absoluteoutdoor.net ABSOLUTE Over 30 Years Experience Builders Lic. No. 208107C The Original Industry Leader in design, product & service 1300 552 330 Carports N Awnings N Pergolas Timber Decks N Screen Enclosures N Glass Rooms 2246632g 8/3 2150898i 8/3 ROLLER SHUTTERS MANUFACTURER DIRECT QUALITY PRODUCTS AT TRADE PRICES • Domestic Rollers Shutters • Shopfront Roller Shutters • Pergola Roller Shutters • Heavy Duty Extruded Shutters • 10 Year Written Warranty • Fast Professional Installation by Qualified Tradesman • Reduce Heating & Cooling Bills • Deter Burglars • Reduce Noise • Storm Protection FREE MEASURE & QUOTE WE SERVICE MOST BRANDS OF SHUTTERS Lic No 196633C 2/52 Alfred Rd, Chipping Norton (opp Mack Trucks) CALL TODAY 1300 302 822 www.maverickrollerproducts.com.au WWW.HALFPRICESHUTTERS.COM.AU $600 OFF 3 or more Roller Shutters CALL NOW 136121 This offer cannot be used in conjunction with any other promotion, special offer or coupon. $600 off Half Price Shutters retail price list. *selected rural centres NOTHING TO PAY TILL 2012 3500 Lounge King 36 Sargents Road Minchinbury (Opp ALDI distribution centre) p. 9625 8625 OPEN 7 DAYS 1895 RO $1295 FROM 1495 199 1295 M 2283695i hlw It's now 40 years since Wolfgang bought his lounge making expertise to Australia from Germany. After working for Parker, one of Sydney's largest manufacturers, Wolfgang decided to open his own store with his wife Renate in 1971. Wolfgang, Renate and his top class team welcome any lounge & sofa buyer to come in and be pleasantly surprised by the quality and Price at his new Lounge King factory outlet 1x3 & 1x2 3& 2 RECLINERS Wolfgang & Renate present to you the new PRESIDENT LOUNGE FULL TOP GRAIN LEATHER FULL LEATHER INCLUDES ELECTRONIC RECLINERS AND BACK MASSAGER $3390 WE MAKE TO ORDER
March 15th 2011
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