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FLEXO Magazine : April 2011
Technologies & Techniques Hitting the Brand Image Bull’s-Eye Revolution labels ensures a Common Visual Match To offset with g7 Master Program By Catherine Haynes Like many who have taken detours in business that eventually lead to success, Mike Spillers, president of Revolution Labels in Spartanburg, S.C . didn’t get into flexography by design. In fact, it wasn’t even his idea. As own- er of a thriving offset printing business, he was asked a few years ago to go into the flexo business by a major customer. “At the time, I knew that one of my biggest customers was steering some business toward flexography, but I had no interest in launching a new printing endeavor,” says Spillers. “ When the firm could not find a flexo printer that met its high standards, that convinced me to jump in.” “Jump in” is an understatement. He made a significant capital investment in premium flexographic technology—a Mark Andy 3000, 13-inch, 10-color press—that would impress even much more established flexo printers. With a dogged commitment to highly precise proof matching and printing of brand images, Spillers also set out to acquire the Inter- national Digital Enterprise Alliance (IDEAlliance) G7 Master qualification, a designation that very few flexographic printers hold today. 24 FLeXO aPRil 2011 www.flexography.org Solid Match: Press to Proof • G7 suppliers adhere to key metrics with the goal of reliably rendering brand images across print loca- tions and different printing processes. • Modern application of gray balance is based on colorimetry and employs process controls. • G7 provides invariable, empirical and quantifiable data that says to customers and print buyers, “Yes, we can achieve a common visual offset match of brand images and other print output. ”