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FLEXO Magazine : April 2011
9 prepress session 10:00am - 12:00pm In an effort to capture the consumer’s attention in today’s marketplace, brand owners have driven flexible packaging printers/converters to seek new technologies that will streamline processes and produce consistent, vibrant graphics for every impression delivered to their customers. Whether color management or print resolution is the challenge, this session offers the solutions to help satisfy even the most finicky graphics professional and help your company take the checkered flag. So it’s “Gentlemen (and ladies), Start Your Engines” and let’s explore the approval process for new designs, and the merging of digital proofing and prototyping. Still skeptical? Hear directly from a CPC how new technologies are used, applied and viewed to satisfy the brand conscious consumer. Session Chairs: Hank Welter, Exopack & Larry Moore, EskoArtwork New prototyping and proofing Technology for packaging New UV curable ink jet printers are poised to revolutionize the prototyping component of package design. Traditionally this task was expensive, time consuming and seldom color accurate. Innovations in UV curable printers and modern color management technology allow these printers to create complex package designs on the actual package substrate. Coupled with color management, these packages can be used as proofs too. This presentation will review the features of this technology. Marc Welch, GMG Americas Sunday,May1 FORUM WORKBOOK