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FLEXO Magazine : April 2011
10 Brand Color Management New brand color management standards are available that change the way we communicate color. Utilizing these new tools will allow digital data to reside inside a PDF. This data is spectral accommodating the simplest system to the most complex. Using physical swatches printed over black with a minimum of substrate, brand color and black and the color over black provides a swatch for creation software that designers can utilize defining the actual brand color. This xml data also provides information for the ink manufacturers, proofing systems as well as the printer in a blind transfer format. Steve Smiley, Vertis Inc. Why High Resolution Flexo? Imaging flexographic plates at higher resolutions opens the door to a world of new possibilities that are changing the face of the industry. This presentation will describe high resolution imaging and how it enables the use of new screening technologies that can transfer more ink, print with more detail, and smoothly fade to zero in the highlights. To further illustrate the benefits, case studies of companies currently using hi-res flexo will be examined. Rory Marsoun, EskoArtwork Delivering the Expectations Every day you are presented with new technologies, tools and ideas on how to improve the printing process. This session will provide a CPC’s perspective on the types of systems that help them achieve their goals; shorter lead times, reduced variation and a cost effective system from design through production. With a look at where Coca-Cola North America was in the past, where they are today and a look to the future. Shannon Steele, Coca-Cola North America prepress session FORUM WORKBOOK Sunday,May1