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FLEXO Magazine : April 2011
12 Improving Walmart Sustainable Packaging Scorecard Results by Changing Plate Processing Method: A Case Study The Walmart Sustainable Packaging Scorecard has become a hot topic among Consumer Product Companies (CPCs) as they strive to demonstrate their compliance to sustainability standards set by the world’s largest retailer. Many in the flexo community are aware of the Packaging Scorecard’s existence, but may be unaware of a section of the Scorecard that can be influenced by innovative technologies. This presentation will be a case study of how a consumer product company’s score can be positively impacted by printing plate processing. This presentation will take attendees through Section Four of the Walmart Sustainable Packaging Scorecard, the LCA that was used to document the positive impact of plate processing, and how a CPC can use that data on the Scorecard. Heather Barrett, MacDermid Printing Solutions Finding Sustainable Solutions to Your Recycling Challenges As packaging companies are pursuing waste disposal reduction goals and possibly Zero- Landfill status, recycling options for secondary packaging materials from flexographic printers are often cost prohibitive, labor intensive, or seemingly unavailable. This presentation will provide examples of solutions for recycling troublesome waste streams, and how they can bring economic value along with “greening” your operations. Joseph Meindl, American Recycling & Manufacturing Complying with the New FTC Green Guides On October 6, 2010 the Federal Trade Commission (FTC) issued proposed revisions to their Green Guides which define what the FTC requires when making environmental marketing claims. As packaging companies and our customers seek to promote sustainability related accomplishments and product characteristics, care must be taken to ensure the marketing claims and statements do not run afoul of the FTC’s guidelines. The FTC has taken several significant enforcement actions against brand owners for what they determined to be false or misleading claims. Does your customer expect you to be the subject matter expert on marketing your new sustainable package? There are a few things you should know. Jean-Cyril Walker, Keller & Heckman LLP sustainability session FORUM WORKBOOK Sunday,May1