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FLEXO Magazine : April 2011
24 Measuring L*a*b vs. Density & Dot Gain With the increasing complexity of designs in the flexo market, there is greater demand for measurement tools to help control color consistency through data. Should printers monitor density or L*a*b* standards, even on process colors, and adhere to a delta E tolerance? L*a*b* measurements give more data, but the main question is, “Is this additional data useful and necessary?” Jessica Harkins, Anderson & Vreeland, Inc. Color Communication in the Digital Age Accurate color communication starts with a good color specification. Advances in measurement technology and software now allow brand owners and designers to specify digital color standards. If a color is specified in a digital format it can be passed down the supply chain and used around the world with no change, keeping the integrity of the original design. The goal of this presentation is to introduce attendees to the idea of digital color communication (as opposed to relying strictly on physical standards) and its practical application. A focus on communicating color between various players in the digital supply chain will be addressed as well. This session is perfect for brand owners, designers, ink suppliers, and process control managers. Brian Ashe, X-Rite, Inc. Aim, Tune, & Synchronize: A Look at Matching a Specification for Non-Standard Print Conditions Thanks to specifications such as FIRST and GRACoL 7, the practice of printing to the numbers is becoming increasingly widespread. However, the confusion which arises when non-standard materials (inks and substrates) prevent an exact match to the spec limits the usefulness of the spec. This presentation will look at the usefulness of aiming at a specification even when our specific printing conditions do not meet the specification. Mark Samworth, EskoArtwork FIRST Forward: Levergaing FIRST For the advancement oF FLexography SeSSion FORUM WORKBOOK Tuesday,May3