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FLEXO Magazine : May 2011
FTA TODAY According to Carol Harrison, CTS In- dustries, narrow web level of execution judge, the majority of print jobs for nar- row web have migrated to digital plates. “A lso, even though four-color and line jobs are still prevalent, we are seeing much more eight- and 12-station appli- cations. The rotary screens, the foils, the builds of varnishes are all technologies that are becoming extremely popular.” She adds that they are improvements to a solid foundation. “ We never want to forget what flexo is all about and what it means for printing. Two years ago, the Best of Show was analog plates for color process. That just shows that we still know where our roots come from.” COLOR AND KARMA From ink laydown to tight registration, clean trappings and well-orchestrated screens, the effects of evolving tech- nology combine to make packaging graphics pop. Printers are applying well-honed talent and skill to deliver top-notch design and effects. But of all the elements that affect a package’s ability to grab and hold a consumer’s attention, color is among the most criti- cal. Package buyers know this: They ask for it, and it is often the first thing they comment on. Likewise, color drew both the eyes and comments of FTA’s 2011 Excel- lence in Flexography Awards judges. “Color plays a huge role on print results achieved,” says David Storey, Farnell Packaging, judge of wide web line and screen degree of difficulty. “Down- stream, EB applications add punch to the designs, more so than water-based or solvent-based lacquers. ” Karen Daniels, Georgia Pacific, who judged wide web process level of execu- tion, adds, “Entries with crisp color and tight registration scored highest and were printed using extended gamut, which is very forgiving in images with lots of detail. Color management in prepress is crucial to extended-gamut printing. ” According to Tim Esselman, Castle Rock, preprint and combined corru- gated degree of difficulty judge, color is crucial to a positive first impression and should be played up more. “Many entries showed excellent color com- binations. More entries actually could have used coatings to accent print,” www.flexography.org mAY 2011 FLEXO 17 Harper has devoted an entire division to help flexographic printers and converters achieve unprecedented levels of consistency, quality and profitability. Using our exclusive SHarper SystemTM we eliminate variables that impact quality and increase predictability of press results. Call 800-438-3111 for a free copy. Smart. To learn more, call 704.588.3371 or Toll Free at 800.438.3111 Or visit our website. Graphicsolutions DiVision harpE riM a GE.coM Americas • Europe • Asia ©2011
Sustainable Spring 2011