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FLEXO Magazine : Sustainable Spring 2011
Top Brands, Sustainable Solutions Grab Packaging Awards Gillette, Coca Cola, Intel, GlaxoSmithKlein and Heinz are among the top brands to secure DuPont Packag- ing Awards for 2011. The 23rd annual awards program honored packaging innovation and showed how collabora- tion throughout the global value chain can bring cost-effective innovation to the market to help improve sustainability, the consumer experience and reduce waste. “ T his year ’s winners show the important role packaging plays in enabling more sustainable consumer goods,” said William J. Harvey, president, DuPont Packaging & Industrial Polymers. “ T hey also show how innovative use of materials can lead to cost-effective, sustainable packaging solutions.” John Bernardo, principal, Sustainable Innovations LLC, head of the jury panel, said: “Nearly all of the winning innova- tions related to reducing waste in the system. The jury could see a much deeper consideration of sustainability concerns, starting with responsible sourcing, thoughtful package de- sign, all the way to end-of-life factors. ” In addition to honoring innovation, the DuPont Packaging Awards program stresses the importance of shared learnings and insights as a means of fostering collaboration throughout the value chain. Each year an esteemed panel awards diamond, gold or silver honors based on “excellence” in one, two or all three categories: Innovation, Sustainability and Cost/Waste Reduc- tion. This year ’s expert jury panel evaluated more than 200 entries from 26 countries. Winners included: Procter and Gamble and Be Green Packaging for Gillette Fusion ProGlide Razor; Scholle Packaging and Shell Lubricants for Shell’s Motor Oil Bag in a Box; H.J . Heinz and Multivac Co. for Heinz Dip & Squeeze Ketchup package; Stonyfield Farm and Clearlam Packaging for PLA applications in yogurt packaging; Coca-Cola Japan for responsibility at end-of-life, Intel for consistent image and impact and GlaxoSmithKline for 3D graphics on toothpaste packaging. Details on the award-winning packaging follow. CONVENIENT, EFFICIENT, RESPONSIBLE Gillette’s new design for its Fusion Razor package was credited with enhancing consumer convenience and improv- ing sustainability. Judges noted, “Fusion ProGlide moved away from a clamshell approach and opted instead for a formable pulp tray made of renewable bamboo and bulrush fiber-based material. This new package pushed the bound- aries of pulp trays, reducing both cost and material weight. Additionally it is much easier to open, making it popular with consumers. The graphics strongly reinforce the product’s brand identity and support great shelf appeal. “ T he package www.flexography.org SPRING 2011 Sustainable FLEXO 7