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Home Living : June 28th 2011
8 HLN - HOME LIVING: NORTH, Tuesday, June 28, 2011 Battle to change habits of colourblind shoppers » ADVERTISING FEATUREHOMELIVING Australian shoppers' green intentions often fade by the time they reach the cash register, according to a Macquarie University study. The study, commissioned as part of the Panasonic Chair in Environmental Sustainability Initiative, found there is a weak link between the intention to purchase eco-friendly products and actual buying decisions. The study found that while 75 per cent of consumers considered environmental features ahead of buying goods, only 20 per cent actually bought goods with eco-credentials. The study looked at purchasing behaviours across key electronics categories, including televisions, airconditioners, washing machines and digital cameras. Some 2000 consumers were surveyed. Professor Tim Flannery, Panasonic Chair in Environmental Sustainability at Macquarie University, said getting consumers to buy green was critical to improving environmental outcomes. ''Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,'' Prof Flannery said. ''People are going to continue to purchase and use products such as consumer electronics and need to make sure they're making the best possible decisions.'' Other key findings from the study: Eco features accounted for only 11 to 20 per cent of purchase intent, depending on the type of product being considered Eco purchasing intent most strongly mirrored purchasing behaviour in sales of household appliances such as washing machines, while the link was weakest in sales of home entertainment products such as televisions Eco features were most valued by younger (18-24) and older consumers (over-55), while they were much less valued by those in the 33-44 age group Panasonic estimates that it is possible to reduce CO2 emissions from a household by 65 per cent in three to five years by increasing the energy-efficiency of devices and reducing the power consumption of the entire house. Details: www.panasonic.com.au V Supply dumper bin to be placed on site. V Cover access floor area with drop sheets & plastic. V Remove existing fittings within bathroom. V Remove all wall and floor tiles within bathroom. V Replace bath and shower internal mixers. V Supply and install IXL Triumph fan/heater/light. V Supply and install new double power point. V Supply and install Niche within shower recess. V Supply and fix new wall lining within bathroom. V Supply and install bath frame and shower hob. V Supply and apply waterproofing within bathroom V Fix wall and floor tiles within bathroom x 30m² V Install bath, vanity, taps and toilet. V Install accessories within bathroom. V Supply and install semi framed shower screen. V Remove all trade waste and effect final clean up V Full guarantee Scope of Work BATHROOM Renovations Master Bathrooms Ph: 9899 9330 Builders Lic No. 178503c www.masterbathrooms.net.au CARPENTRY • PLUMBING • ELECTRICAL • TILING • WATERPROOFING (NSW) Pty. Ltd. 2266326i 24/5 $9720 20 YEARS EXPERIENCE YOU SUPPLY OR WE SUPPLY FITTINGS www.waratahwardrobes.com.au FACTORY & SHOWROOM Unit 1, 183-185 McCredie Rd, Guildford 9632 5444 Lic. No. 160400C 2128218i 12/4 built-in WARDROBES & KITCHENS N Free Measure & Quote N Custom Design Built-in Wardrobes & renovation of existing wardrobes N Sliding Mirror doors in a variety of colour frames N Hinged or sliding Federation Doors N Kitchen Design & installation glassrooms | conservatories | garden rooms ground & 1st floor extensions BUILDER OF QUALITY EXTENSIONS Designed and built for your lifestyle. Call for an obligation free in-home consultation. Showroom: 152 Russell Street, Emu Plains firstname.lastname@example.org www.classichomeimprovements.com.au Create an improvement that will allow your home to breathe fresh living space 2080015i 19/4 MULTI-HIA AWARD WINNERS LICENCE NO: 66902C 1300 721 150 Decks Pergolas Stainless steel wire handrail Lattice Privacy Screens DIY pergola and deck kits Lic No: 170944C FREE LOCAL DELIVERY SHOWROOM OPEN 6 DAYS OUTDOOR PINE FREE DESIGN & QUOTE 5 CHILVERS ROAD THORNLEIGH www.thomsonsoutdoorpine.com.au 2136330i hln wk39 PHONE: 9980 7611 THOMSON'S SPLIT & DUCTED AIR CONDITIONING Authorised Dealer Licence No 215990C WINTER REWARDS SAVEUPTO$600 ON DAIKIN DUCTED SYSTEMS SAVEUPTO$300 ON DAIKIN SPLIT SYSTEMS PHONE NOW for a FREE In-Home Quote 9737 0293 2258875i 3/05 New Showroom: Unit 57/4 Hoyle Ave Castle Hill Authorised Dealer GARAGE DOORS & AUTOMATIONS P/L SERVICES TO ALL DOORS AUTOMATIC OPENERS FR $440 FREE MEASURE & QUOTE 9894 7188 2122128i 7/6 www.garagedoorsautomations.com.au JASON OVER 16 YEARS EXPERIENCE Contact your local advertising consultant for information or call 9689 5395. Reach renovators and decorators. Source: Get in with the Locals, Clarity Research, December 2010. Filter: Sydney.
June 21st 2011
July 5th 2011