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Home Living : June 28th 2011
HLF - HOME LIVING: NORTH WEST, Tuesday, June 28, 2011 7 Battle to change habits of colourblind shoppers » ADVERTISING FEATUREHOMELIVING Australian shoppers' green intentions often fade by the time they reach the cash register, according to a Macquarie University study. The study, commissioned as part of the Panasonic Chair in Environmental Sustainability Initiative, found there is a weak link between the intention to purchase eco-friendly products and actual buying decisions. The study found that while 75 per cent of consumers considered environmental features ahead of buying goods, only 20 per cent actually bought goods with eco-credentials. The study looked at purchasing behaviours across key electronics categories, including televisions, airconditioners, washing machines and digital cameras. Some 2000 consumers were surveyed. Professor Tim Flannery, Panasonic Chair in Environmental Sustainability at Macquarie University, said getting consumers to buy green was critical to improving environmental outcomes. ''Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,'' Prof Flannery said. ''People are going to continue to purchase and use products such as consumer electronics and need to make sure they're making the best possible decisions.'' Other key findings from the study: Eco features accounted for only 11 to 20 per cent of purchase intent, depending on the type of product being considered Eco purchasing intent most strongly mirrored purchasing behaviour in sales of household appliances such as washing machines, while the link was weakest in sales of home entertainment products such as televisions Eco features were most valued by younger (18-24) and older consumers (over-55), while they were much less valued by those in the 33-44 age group Panasonic estimates that it is possible to reduce CO2 emissions from a household by 65 per cent in three to five years by increasing the energy-efficiency of devices and reducing the power consumption of the entire house. Details: www.panasonic.com.au Contact your local advertising consultant for information or call 9689 5395. Reach renovators and decorators. Source: Get in with the Locals, Clarity Research, December 2010. Filter: Sydney. Ph: 1300 960 047 www.amazingimprovements.com.au firstname.lastname@example.org Give your home a winter makeover! FREE QUOTES call 7 days 2243593 28/6 A division of Westside Awnings Pty Ltd You will be amazed by our service, quality & price! » 10 years structural warranty » 100% Australian owned » Fully licensed and insured » Best price guaranteed » No hidden cost Carports, awnings, glass enclosures, screened rooms, timber decking, flat roofs, pitched & curved roofs 10% off Winter Sale Lic. No. 185828C Experienced Installer now required. Enquire on above phone number. SYDREALBMAR21_2 Master Licences: VIC No. 65201491P | WA No. SA37852 | SA No. ISL152299 | NSW No. 405187443 | ACT No. 17501009 | QLD No. 3258669 *The $200 discount is available only to persons entering into a 3 year Initial Term alarm monitoring contract. Total monitoring price for the Initial Term is $1150.20, payable in 36 monthly installments of $31.95. Price for alarm installation is $790.00, $200 off RRP of $990.00. This price includes installation of 1x Alexor Panel, 1x Keypad Prox Tag, 2x Wireless PIR, 1x 2-Way Outdoor Siren and 1x Power Supply & Back up Battery & Telephone Lead. Offer valid until 30 September 2011 and is subject to the customer signing ADT s standard Customer Service Agreement, a copy of which is available at ww w.adtsecurity.com.au What s the real cost of a break-in? Anxiety, sleep loss, insurance costs and loss of precious memories can last long after a break-in. Get peace of mind knowing ADT Security is helping to protect those things that matter the most to you. With full installation, fast alarm response and 24/7 monitoring, wherever you are, rest assured ADT Security is Always There. Contact ADT Security now on 131 238 or adtsecurity.com.au 200 $on your new alarm installation* SAVING glassrooms | conservatories | garden rooms ground & 1st floor extensions BUILDER OF QUALITY EXTENSIONS Designed and built for your lifestyle. Call for an obligation free in-home consultation. Showroom: 152 Russell Street, Emu Plains email@example.com www.classichomeimprovements.com.au Create an improvement that will allow your home to breathe fresh living space 2080015i 19/4 MULTI-HIA AWARD WINNERS LICENCE NO: 66902C 1300 721 150 ALL AREAS 9838 9090 FREE MEASURE & QUOTE Lifetime Warranty www.justforyouwardrobes.com.au DESIGNED TO SUIT YOUR BUDGET Timber Coloured panel Painted Mirrored Sliding Hinged Built-inWardrobe SPECIALISTS JUST FOR YOU WARDROBES PTY. LTD Lic. 185684C 2032708K wk41 APOLLO® PATIOS Patios Pergolas Carports Decks Screened & Glass Enclosures 9679 9957 www.apollopatio.com.au Construction by Apollo Additions 166046c * conditions apply *
June 21st 2011
July 5th 2011