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FLEXO Magazine : July 2011
Print Parameters Design...Market...Print—the words say it all. Flexo’s current capabilities and state-of-the-art process controls are offering greater freedom in design and delivering amazing results. World-class packages turned out on a routine basis today, are enhancing the value of the brands that they represent. Printers and converters are expanding expectations and setting new quality standards each and every day. More importantly, they ’re racking up success story after success story, and as a result they ’re taking more and more business away from both offset and gravure. Customers—large multi-national consumer product companies--are taking notice. They are coming to see that flexo printers, by and large, are committed to getting it right the first time—every time. Creativity is encouraged. Eye-appeal is definitely required and desired. Rapid turnaround is called for. Impact at retail is critical. Print parameters must be under- stood and set the stage for all aspects of the packaging development chain—from profiling to preflighting, proofing and production. It’s the proven way to set a pack- age apart from competing brands. And, it’s a modern-day flexographer ’s tool for establishing a competitive advantage. This issue is devoted to designers’ visions and converters’ capabilities. As we put it together and linked the astute observations of this month’s authors— Bob Dauses, Tyler Mills, Larry Moore, Tom Newmaster, and Rob Smithson –to our signature Trade Shop Locator that opens from the front cover, our intent was to emphasize the crucial role that prepress plays in the daily activities of the global packaging industry. It’s here that attention to small, finite details and collaborative efforts stand out as true game changers. FINITE DETAILS Our education tells us what our real-life experiences prove out. Proper planning, strong teamwork and constant communications--where manufacturer, designer, trade shop technician and printer/converter carefully consider every aspect of a design—is the only realistic way to ensure that the design dynamic carries over to the finished package. At times, data analysis comes into play. Press profiles must be relied upon. Measurements need taking. Documentation must be prepared, shared and saved for future reference. Points of discussion often entail blends, vignettes, gradations, screening, distortion, compensation, spot colors and process builds. Templates and prototypes need building, review and modification; as they bring functionality, convenience and even sustainability to the table.. Stating the obvious, clean files facilitate press-ready designs. Strict internal controls, like those clearly presented in FTA’s Flexographic Image Reproduction Specifications and Tolerances (FIRST) workbook, often prove to be strategic points of differentiation. They guide color critical decisions, as they espouse a common sense approach to printing by the numbers and attaining those long sought after and highly demanded, bright, bold, vibrant colors. This industry and this issue is all about breaking down barriers, building brand identity and broadening shelf appeal. Shortcuts can’t be tolerated. Sacrifices should be expected. Good design and effective delivery demand 100 percent atten- tion every minute of every job. publisher’s ink The difference between F&K and other presses is the amount of waste we don’t generate during set-ups. Bobst Group North America, Inc. 146 Harrison Avenue, Roseland, NJ 07068 -1294 Tel: 888-226-8800 Establishing press settings & registration on a conventional flexo press is done while running. This wastes substrate, ink, energy and, just as importantly, time. Given that each and every job change requires a set-up, multiply that waste by how many changes you make in a day, in a week, in a year and the losses are staggering. F&K flexo presses cut that waste. In fact with our smart GPSTM system of setting register and impression settings before the cylinders are even put on the press, waste can be cut by 90% or more. Our presses are also designed for modern plants where space is at a premium and efficiency is a primary concern. For example, our face-to-face design option enables both the unwind & rewind to be accessed and monitored from one central position. The highly efficient web path also minimizes the height requirement. Exceptional performance and features for a remarkably reasonable price. Every aspect of an F&K press is state-of-the-art, except the price. We’ve addressed operator and maintenance accessibility, operate at high speeds and work with a wide range of substrates to give you more flexibility and maximimum potential. It’s premium F&K performance and quality at a highly competitive price. Talk F&K with your Bobst representative and learn more about staying competitive by reducing waste, maximizing run-time and using technology to stay ahead. We offer about 45 feet of run-out per set-up —vs— What did you say you’re wasting now? Bobst-F&K-smartGPS_Layout 1 4/27/11 10:41 AM Page 1 16 FleXO july 2011 www.flexography.org FTA TODAy BOARD OF DIRECTORS FLEXOGRAPHIC TECHNICAL ASSOCIATION Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Dan Doherty, Prairie State Group Peter Hartman, Harper Corporation of America Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Allen Marquardt, Kimberly-Clark Corp. Gene Martin, The Robinette Co. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack BOARD OF TRUSTEES FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Dan Doherty, Prairie State Group Peter Hartman, Harper Corporation of America Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Allen Marquardt, Kimberly-Clark Corp. Gene Martin, The Robinette Co. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cer varich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Color Resolutions International Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd.