by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2011
FTA TODAY Learning Experience Phoenix Challenge College Competition Fosters Creativity & Real-Life Experience Limited capabilities, little experience, few resources, con- flicting schedules and tight funds—combined, they cer- tainly sound like a plethora of insurmountable obstacles. Yet for 45 young and determined flexographers, they proved to be merely the next step in their educational process. Tasked with designing, marketing and printing promotional graphics and customized branding for the 2011 Phoenix Chal- lenge Golf Tournament, the group—divided into nine teams, each representing a different school—produced both labels and sample packages. When finished, they packed up the mock-ups and then incorporated them into a presentation of the vision and marketing plan, heard by a panel of five judges. The setting: Indianapolis IN, Praxair Surface Technologies headquarters, host of the 2011 Phoenix Challenge College Competition. Judging, which by tradition is held in conjunction with Foundation of Flexographic Technical Association’s An- nual Forum and INFO*FLEX Exhibition marks the culmination of a school-year long project for most competitors. It takes place days before final exams. Results recognize those teams that excel, but capturing such honors, in reality, is only part of the experience. Every competitor learns from the process, as FLEXO-exclusive stu- dent interviews attest. This year ’s winners: Dunwoody College of Technology, overall; Clemson University, research and con- cept; University of Central Missouri, graphics and execution; and the individual students themselves. EVERYONE WINS Competitors had a lot to say about the Phoenix Challenge. Dawn Plunkett, a freshman at Eastern Kentucky University proclaimed, “Just in November, we learned about flexog- raphy. ” Her teammate, a senior, Casey Stechishin, added, “Printing was the toughest part, specifically maintaining ac- curate register. ” Western Michigan University senior Mary Elizabeth Todd said, “We had to utiilize each teammembers’ individual strengths to function as a team and keep each individual member in check. I believe that the toughest aspect was designing functional golf promotion items that were capable of being run on our 10-in., 3-color press.” Kellie Marie Green- man, another senior, expressed similar thoughts. “Limitations that we actually have at our school, represented the toughest aspect of the challenge. Each person had an aspect of the project that he or she was focused on and acted as the leader on.” She continued, ”We formed a team of motivated students that wanted to take on the challenge and take in the learning experience. We met and brainstormed ideas together, then continued meeting—once or twice a week if needed.” Kelly Peters, Western Michigan, a senior, explained, “I was part of the 2010 Phoenix Challenge team to gain ideas for the Photos: Zachary Blackburn, Central Piedmont Community College, Charlotte, NC. 18 FLEXO juLY 2011 www.flexography.org Clemson university university of Central Missouri Dunwoody College of Technology