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FLEXO Magazine : July 2011
following year. Our 2011 team used this insight to aid in the process we carried out. We began with brainstorming and had one person manage our process. The toughest aspect was the printing. We are limited to the capabilities of our press, but made sure this didn’t hinder the final product. We still used our press, so our printing would be hands-on. We were all pretty involved in everything. Each person took over different aspects of the job throughout the process, while also helping each other to come to final agreements. We all made sure to do our part while being very team oriented and hands-on in all aspects of the process.” Nina Fiore, a junior at Western Michigan, added, “Our team collabo- rated. We researched design ideas and products, made a timeline and then worked as a team to execute the best final product. For our team, the toughest aspect was the limitations our university and our presses offered. We used the resources that we had, but felt we could have executed the challenge much better, given better resources. We all individually brought our own strengths together to work as a whole and included every person on the team for every aspect.” Hannah Brown of Western Michigan said she prepared for the challenge by using her knowledge of Adobe Creative Suite to bring her best product designs to the challenge. She found commu- nication to companies donating ink, plates and other materials and printing at what seemed like the last minute as formidable obstacles. MULTI-TASKING CRITICAL Hannah Plavnick a sophomore at Ryerson University, pointed to a serious time commitment and said, “The tough- est part was juggling time between Phoenix Challenge and school work.” Stephanie Eagle, a Ryerson teammate added, “Another challenge was having to adapt processes and materials to areas where we did not have the proper equipment. ” Nathan Plavnik of Ryerson noted, “Time constraints made it harder to produce great creative work. Press- runs were scheduled on weekends so that everyone could make it.” Michael Shedd of Cal Poly stated, “ We were able to come together as a team and produce four fantastic deliverables. Splitting up portions of the project and personally taking on the design portion expedited progress.“ His teammate, Trevor Schroeder comment- ed on the prep work by citing the need for brainstorming, design and brand- ing, market research, devising product specifications and finally color match- ing across substrates. He observed, “ Making decisive and final decisions in a group setting on critical issues and design is always a challenge, Design is difficult in groups because of different tastes and opinions.” Cal-Poly ’s Mary Elliott added, “We prepared for the Phoenix Challenge in every way a normal packaging team would prepare by doing market re- search, graphics, design and fingerprint- ing. ” Michelle Hudson, a Cal Poly senior, said, “We surveyed and researched to Improve your balance at any speed theDiffe r ence! Experience 3MTM Flexographic Plate Mount- ing Systems give you flexibility - a choice of adhesives, foams and thickness to better balance solids and dots to meet increasingly higher customer expectations. Air-release EASY Mount Adhesive provides faster set-up and smoother surfaces for improved productivity and print quality - at any speed. Best of all, 3MTM Flexographic Plate Mounting Systems are brought to you by Anderson & Vreeland, with 50 years of flexo experience. Tip the balance in your favor. 866.282.7697 | Fax 800.223.6869 | AndersonVreeland.com | info@AndVre.com Download free Selection Guide at www.AndVre.com/3m_mounting.html AV 9606.5 3m stones ad.indd 1 6/9/11 9:46:35 AM www.flexography.org July 2011 FLEXO 19