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FLEXO Magazine : July 2011
CONVENIENT, EFFICIENT, RESPONSIBLE Gillette’s new design for its Fusion Razor package was credited with enhancing consumer convenience and improv- ing sustainability. Judges noted, “Fusion ProGlide moved away from a clamshell approach and opted instead for a formable pulp tray made of renewable bamboo and bulrush fiber-based material. This new package pushed the bound- aries of pulp trays, reducing both cost and material weight. Additionally it is much easier to open, making it popular with consumers. The graphics strongly reinforce the product’s brand identity and support great shelf appeal.“ The package took the Diamond Award for Excellence in Innovation, Cost/ Waste Reduction and Sustainability. Similarly, the jury credited Scholle Packaging’s bag-in-box system for automotive chemicals and fluids with allowing industry suppliers to satisfy their customers’ needs with an ef- ficient, environmentally conscious package. “ They comment- ed, “Each bag-in-box packaging system removes 24 one-liter bottles from the waste stream and features superior product evacuation, saving suppliers money and damage to our environment upon disposal into landfills. Overall, petroleum- based resin usage in the packaging is reduced by nearly 90 percent compared to rigid one-liter bottles, reducing impacts to our environment through the manufacture of the packaging system. During shipping, greenhouse gas emissions are over- all lower than the incumbent packaging due to more-efficient cube utilization on trucks, in warehouses and at the end-user. The outer carton of the packaging system is also fully recy- clable. ” T he package garnered a Gold Award for Innovation. Household Essentials now packages its ironing board cov- er in a dual-functional, sewn-in cloth pouch that can be used later as a spray bottle holder. It replaced a traditional plastic outer wrap. Judges said, “By eliminating the outer package completely via this pouch approach, Household Essentials reduced package weight by 14 percent and eliminated approximately 375,000 lbs of PVC from going into landfills. Ad- ditionally the smaller package size, being 35 percent smaller, reduced shipping costs and reduced retail display space by 30 percent. This approach yields a more upscale image and enhances shelf appeal to consumers who can touch and feel the product inside. ” T he effort captured a Gold Award for Cost/Waste Reduction. FUNCTIONAL & SECURE Praised for being both multi-purpose, functional and protective of its ingredients was the H.J . Heinz Dip & Squeeze Ketchup package. It was reported to have been developed in response to consumer demand for a package that can be used for either dipping or squeezing and made eating-on- the-go easier. The new, revolutionary dual-function package is another portable ketchup option for restaurant operators. It offers better functionality and convenience that delight the consumer by offering two different ways of use – tearing off the top or “cap” for squeezing or peeling off the lid for dipping. Judges said, “This package provides 3 times more ketchup than standard 9-gram sachets and uses less packag- ing. Shaped like the iconic glass Heinz® Ketchup bottle, Dip & Squeeze strongly reinforces the Heinz Ketchup brand.” The fresh design took a Silver Award for Cost/Waste Reduction. www.flexography.org July 2011 FLEXO 25 Photos: DuPont Packaging & Industrial Polymers’ 2011 DuPont Packaging Award Winners.