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FLEXO Magazine : July 2011
Industry Indicators Printing a Rembrandt Preparing Designers for the realities of Flexography By tyler Mills 28 FLEXO july 2011 www.flexography.org Eliminating Errors • Communication between the printer, the prepress provider, the designer and the CPC is critical in order to successfully process work without error and consis- tently across a family of jobs. • Printing assessments are a cooperative meeting of the minds to discuss different facets of a job: the best ways to separate a job, placement and build of control targets, etc. • Templates should include dimensions and live print areas. The printer, prepress provider or CPC should provide them to the designer as early as possible in the production process. • When released into the world of flexography and adopted by major CPCs, expanded gamut became a total game changer for designers. It eliminated restrictions on the number of colors that a package could have. It made overprinting colors a concern of the past. It alleviated worries over combination colors in printing. More importantly, it introduced a whole new series of design considerations. • It’s a lot to ask of designers because it can be limit- ing to their creativity, but you want them to think like a separator. Members of the cyber Graphics design team examine proofs and analyze color reproduction.