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FLEXO Magazine : July 2011
Technologies & Techniques All Art: eskoArtwork. Creating the Most Effective Color Management System for the Job getting it Right the First Time—every Time By larry Moore Color ManageMent Means • Product makes it to store shelves faster. • Design and production costs are less expensive. • Fewer trial pressruns or press-side color approvals are required. • Less ink and substrate is wasted. • Greener processes are deployed. • Multi-color process printing is explored and the creative brand vision is realized. 36 FLeXO july 2 011 www. f le xography. org nce a week, my wife will either call or text me to stop by the store and pick something up, take shampoo, for instance. I know I need to buy Nivea. I know what it looks like because I see the bottle every day. Once I’m in the store, I am faced with a number of choices. I remember Nivea, but I don’t remember what kind—the one for a glossy shine, the one for extra volume or the one for no frizz? I do, however, remember the color—peach. That’s why color consistency is so important. O