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FLEXO Magazine : July 2011
CMYK separations to use less ink on press. By using a centralized engine, a designer helps to start the process. With a good color engine, every ap- plication and workstation accesses the same color information. This way you can ensure we all get the same result. If you need to define new brand colors or modify existing ones, everyone is im- mediately up to speed. PROOFING Designers need immediate reinforce- ment. Inkjet printers today are capable of achieving phenomenally wider color gamut. You want a proofing engine that can achieve a wider gamut than the press you will ultimately print on. Why? If not, you will be limiting yourself to what the proofer can print. They also offer designers affordable, in-house hard copy proofing, with the ability to print white—and the internal spectro- photometers to automatically read color accuracy. With the embedding of color measuring devices in the proofers, we can seriously look at a “smart” remote proofing scenario—one where the proofer itself can check the quality of each proof made. When the file is sent to a proofing device, along with a correct ink profile, the proofing system will generate a much truer representation than using the generic libraries from any design program. If the color engine reads from the same color library and database, then there is a much greater chance of achieving accuracy from the proof to the press. SUMMARY A color strategy is vital in achieving color consistency. There are a number of requirements: • You need a color management system that provides a centralized color library. • You need plug-ins for libraries in color applications most often used for design: Adobe Illustrator and Adobe Photoshop. • You need to limit design to repro- ducible colors that are available to you. • You should have tools that allow ac- curate viewing of colors. These are typically systems that offer viewing based on the print parameters. Getting color right the first time—every time—brings with it substantial savings across the print and packaging value chain. This could mean shorter time to market, fewer surprises on press, color matching across different substrates or less hard copy proofs. Any of these can have an impact on the total cost to market for a product. The designer has considerable influence on this. About the Author: Larry Moore has held numerous positions in flexo prepress over the last 30 years. Since originally joining Barco Graphics, now EskoArtwork, in 2000, Larry has been focused on technical and sales-related positions for prepress software and workflow automation. He currently serves as director of software services for EskoArtwork North America. Larry resides in Vandalia, OH and is based at the EskoArtwork N.A . headquarters in Miamisburg, OH. n September 26-28, 2011 Las Vegas Convention Center Las Vegas, Nevada USA Co-located with This is the closest you will come to a sure thing in Vegas. CPP EXPO, co-located with PACK EXPO, is the converting and package printing industry’s biggest event. It completes a supply chain event that’s unmatched in the industry. And will give you the best opportunity to grow your business. Meet face-to-face with your customers and your suppliers. All at one time. And in one place. You will: • Spend less time out of the office • Spend fewer dollars • Accomplish more with your customers and suppliers • Get the most cost effective way to grow your business Visit CPPEXPO.com For more info on exhibiting, contact Leo Nadolske at CPP EXPO 201.881.1632 Email: firstname.lastname@example.org In Europe contact: Ria Van den Bogaert +32 2 569 8905 or email: Ria@vandenbo.com CPP EXPO is produced and managed by HA BRUNO LLC. 1/2 THE FEE (Only for a limited time) Register Now! for CPP EXPO co-located with PACK EXPO is a proven industry winner year after year. Make sure you’re there to build your business. And your bottom line. www.flexography.org July 2011 FLEXO 41 is more than a catch phrase. Sustainability Anderson & Vreeland has practiced environmental responsibility long before it became fashionable. Over the past 50 years we have introduced new products and technologies that have continually improved flexo plate quality and efficiency while reducing the impact we have on our planet. Our products are designed to use less material, ship with smaller packaging, be free of many toxic substances, while being as energy efficient and recyclable as possible. Sustainability in some organizations is some- thing new – something learned. At Anderson & Vreeland, it’s been part of our culture for 50 years. theDiffe rence! Experience 866.282.7697 • fax 800.223.6869 www.AndersonVreeland.com • info@AndVre.com AV 9618.5 Sustainability ad.indd 1 6/9/11 10:21:41 AM