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FLEXO Magazine : July 2011
compromise. ECG also makes it possible to cross promote on pack another product from the same company or from a promotional partner and satisfy the additional brand colors. When all of your designs are printed from a common palette of inks, you are not limited to only depicting those brands with common spot colors. SUSTAINABILITY BENEFITS Nearly every consumer product company (CPC), and every major retailer have set goals to reduce the environmental Figure 2: Using ECG flexo, the fruit and background are a single image and there is no apparent trap in the finished print. If the background were instead a spot green trapping to the fruit, the image would have an unwanted dark outline. 44 FLEXO jUly 2011 www.flexography.org